#B73D3F#B73D3F
#B73D3F is a mid, vivid red. Relative luminance 0.138; OKLCH L 53.5% C 0.158 H 23.3°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).
Color values
| HEX | #B73D3F |
|---|---|
| RGB | rgb(183, 61, 63) |
| HSL | hsl(359, 50%, 48%) |
| HSV | hsv(359, 67%, 72%) |
| CMYK | cmyk(0%, 66.7%, 65.6%, 28.2%) |
| CIE-LAB | lab(43.90, 49.27, 26.35) |
| CIE-LCH | lch(43.90, 55.87, 28.13°) |
| OKLab | oklab(53.54% 0.1449 0.0623) |
| OKLCH | oklch(53.54% 0.158 23.3) |
| XYZ | xyz(22.0966, 13.7668, 6.1954) |
| Luminance | 0.1376 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.17
Reddish
#C44240
ΔE00 3.37
Dusty Red
#B9484E
ΔE00 3.62
Cardinal
#C41E3A
ΔE00 4.27
Cherry (survey)
#CF0234
ΔE00 5.48
Lipstick Red
#C0022F
ΔE00 5.56
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73D3F #3DB7B5
analogous
#B73D7C #B73D3F #B7783D
triadic
#B73D3F #3FB73D #3D3FB7
tetradic
#B73D3F #7CB73D #3DB7B5 #783DB7
square
#B73D3F #7CB73D #3DB7B5 #783DB7
split-complementary
#B73D3F #3DB778 #3D7CB7
monochromatic
#5B1E1F #892E2F #B73D3F #CC6567 #DB9394
Accessibility & contrast
On white
5.60
#B73D3F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.75
#B73D3F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73D3F
5.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73D3F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73D3F | 1.00 | 5.60 | 3.75 | 5.60 |
| #FFFFFF | 5.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.75 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5E573E
Deuteranopia (green-blind)
#7C713C
Tritanopia (blue-blind)
#C91F3F
Achromatopsia (no color)
#686868
Design tokens & code
CSS
--color: #b73d3f; /* rgb */ color: rgb(183, 61, 63); /* oklch */ color: oklch(53.5% 0.158 23.3);
Tailwind
colors: {
custom: {
50: '#d47974',
500: '#b73d3f',
950: '#000000',
},
}SCSS
$custom: #b73d3f; $custom-light: #d47974; $custom-dark: #000000;
JSON
{
"hex": "#b73d3f",
"rgb": {
"r": 183,
"g": 61,
"b": 63
},
"hsl": {
"h": 359.016,
"s": 50,
"l": 47.843
},
"oklch": {
"l": 0.53535,
"c": 0.15771,
"h": 23.3
},
"luminance": 0.13764
}Semantic roles & 50–950 ramp
primary
#B73D3F
secondary
#89C6C5
accent
#DAD74E
background
#FDF7F7
surface
#FBEEED
border
#D4C9C8
text
#150A08
muted
#837C7B