#B73CA4#B73CA4

#B73CA4 is a mid, vivid purple. Relative luminance 0.160; OKLCH L 56.8% C 0.195 H 334.6°. Best body text is #FFFFFF at 5.01:1 contrast (WCAG AA passes).

Color values

HEX	#B73CA4
RGB	rgb(183, 60, 164)
HSL	hsl(309, 51%, 48%)
HSV	hsv(309, 67%, 72%)
CMYK	cmyk(0%, 67.2%, 10.4%, 28.2%)
CIE-LAB	lab(46.95, 60.74, -30.69)
CIE-LCH	lch(46.95, 68.06, 333.19°)
OKLab	oklab(56.83% 0.1765 -0.0838)
OKLCH	oklch(56.83% 0.195 334.6)
XYZ	xyz(27.8454, 15.9816, 36.7330)
Luminance	0.1598 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73CA4 #3CB74F

analogous

#8C3CB7 #B73CA4 #B73C67

triadic

#B73CA4 #A4B73C #3CA4B7

tetradic

#B73CA4 #B78C3C #3CB74F #3C67B7

square

#B73CA4 #B78C3C #3CB74F #3C67B7

split-complementary

#B73CA4 #67B73C #3CB78C

monochromatic

#5B1E51 #892D7B #B73CA4 #CC64BC #DB92D0

Accessibility & contrast

On white

5.01

#B73CA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.20

#B73CA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73CA4

5.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73CA4	#FFFFFF	#000000	##FFFFFF
##B73CA4	1.00	5.01	4.20	5.01
#FFFFFF	5.01	1.00	21.00	1.00
#000000	4.20	21.00	1.00	21.00
##FFFFFF	5.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B64A7

Deuteranopia (green-blind)

#6476A1

Tritanopia (blue-blind)

#C0456B

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #b73ca4;
/* rgb */ color: rgb(183, 60, 164);
/* oklch */ color: oklch(56.8% 0.195 334.6);

Tailwind

colors: {
  custom: {
    50: '#d07bbf',
    500: '#b73ca4',
    950: '#000000',
  },
}

SCSS

$custom: #b73ca4;
$custom-light: #d07bbf;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ca4",
  "rgb": {
    "r": 183,
    "g": 60,
    "b": 164
  },
  "hsl": {
    "h": 309.268,
    "s": 50.617,
    "l": 47.647
  },
  "oklch": {
    "l": 0.5683,
    "c": 0.19538,
    "h": 334.6
  },
  "luminance": 0.15979
}

Semantic roles & 50–950 ramp

primary

#B73CA4

secondary

#88C692

accent

#DA634E

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →