#B73C41#B73C41
#B73C41 is a mid, vivid red. Relative luminance 0.137; OKLCH L 53.5% C 0.159 H 22.0°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).
Color values
| HEX | #B73C41 |
|---|---|
| RGB | rgb(183, 60, 65) |
| HSL | hsl(358, 51%, 48%) |
| HSV | hsv(358, 67%, 72%) |
| CMYK | cmyk(0%, 67.2%, 64.5%, 28.2%) |
| CIE-LAB | lab(43.78, 49.81, 24.99) |
| CIE-LCH | lch(43.78, 55.72, 26.64°) |
| OKLab | oklab(53.46% 0.147 0.0595) |
| OKLCH | oklch(53.46% 0.159 22) |
| XYZ | xyz(22.1007, 13.6838, 6.4775) |
| Luminance | 0.1368 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.84
Dusty Red
#B9484E
ΔE00 3.22
Reddish
#C44240
ΔE00 3.87
Cardinal
#C41E3A
ΔE00 3.88
Cherry (survey)
#CF0234
ΔE00 5.36
Lipstick Red
#C0022F
ΔE00 5.41
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73C41 #3CB7B2
analogous
#B73C7E #B73C41 #B7743C
triadic
#B73C41 #41B73C #3C41B7
tetradic
#B73C41 #7EB73C #3CB7B2 #743CB7
square
#B73C41 #7EB73C #3CB7B2 #743CB7
split-complementary
#B73C41 #3CB774 #3C7EB7
monochromatic
#5B1E20 #892D31 #B73C41 #CC6468 #DB9295
Accessibility & contrast
On white
5.62
#B73C41 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.74
#B73C41 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73C41
5.62:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73C41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73C41 | 1.00 | 5.62 | 3.74 | 5.62 |
| #FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.74 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.62 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5D5740
Deuteranopia (green-blind)
#7C713E
Tritanopia (blue-blind)
#C91E3F
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #b73c41; /* rgb */ color: rgb(183, 60, 65); /* oklch */ color: oklch(53.5% 0.159 22.0);
Tailwind
colors: {
custom: {
50: '#d37975',
500: '#b73c41',
950: '#000000',
},
}SCSS
$custom: #b73c41; $custom-light: #d37975; $custom-dark: #000000;
JSON
{
"hex": "#b73c41",
"rgb": {
"r": 183,
"g": 60,
"b": 65
},
"hsl": {
"h": 357.561,
"s": 50.617,
"l": 47.647
},
"oklch": {
"l": 0.53455,
"c": 0.15856,
"h": 22
},
"luminance": 0.13681
}Semantic roles & 50–950 ramp
primary
#B73C41
secondary
#88C6C4
accent
#DAD44E
background
#FDF7F7
surface
#FBEEED
border
#D4C9C8
text
#150908
muted
#837B7B