#B73C3D#B73C3D
#B73C3D is a mid, vivid red. Relative luminance 0.136; OKLCH L 53.4% C 0.159 H 23.8°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).
Color values
| HEX | #B73C3D |
|---|---|
| RGB | rgb(183, 60, 61) |
| HSL | hsl(360, 51%, 48%) |
| HSV | hsv(360, 67%, 72%) |
| CMYK | cmyk(0%, 67.2%, 66.7%, 28.2%) |
| CIE-LAB | lab(43.71, 49.57, 27.32) |
| CIE-LCH | lch(43.71, 56.60, 28.86°) |
| OKLab | oklab(53.39% 0.1454 0.0643) |
| OKLCH | oklch(53.39% 0.159 23.8) |
| XYZ | xyz(21.9889, 13.6390, 5.8887) |
| Luminance | 0.1364 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 1.15
Reddish
#C44240
ΔE00 3.33
Dusty Red
#B9484E
ΔE00 4.09
Cardinal
#C41E3A
ΔE00 4.33
Cherry (survey)
#CF0234
ΔE00 5.41
Lipstick Red
#C0022F
ΔE00 5.42
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73C3D #3CB7B6
analogous
#B73C7B #B73C3D #B7783C
triadic
#B73C3D #3DB73C #3C3DB7
tetradic
#B73C3D #7BB73C #3CB7B6 #783CB7
square
#B73C3D #7BB73C #3CB7B6 #783CB7
split-complementary
#B73C3D #3CB778 #3C7BB7
monochromatic
#5B1E1E #892D2E #B73C3D #CC6465 #DB9293
Accessibility & contrast
On white
5.63
#B73C3D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.73
#B73C3D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73C3D
5.63:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73C3D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73C3D | 1.00 | 5.63 | 3.73 | 5.63 |
| #FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.63 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5D573C
Deuteranopia (green-blind)
#7C7139
Tritanopia (blue-blind)
#C91C3E
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #b73c3d; /* rgb */ color: rgb(183, 60, 61); /* oklch */ color: oklch(53.4% 0.159 23.8);
Tailwind
colors: {
custom: {
50: '#d47972',
500: '#b73c3d',
950: '#000000',
},
}SCSS
$custom: #b73c3d; $custom-light: #d47972; $custom-dark: #000000;
JSON
{
"hex": "#b73c3d",
"rgb": {
"r": 183,
"g": 60,
"b": 61
},
"hsl": {
"h": 359.512,
"s": 50.617,
"l": 47.647
},
"oklch": {
"l": 0.53385,
"c": 0.15899,
"h": 23.8
},
"luminance": 0.13636
}Semantic roles & 50–950 ramp
primary
#B73C3D
secondary
#88C6C6
accent
#DAD94E
background
#FEF7F6
surface
#FCEEEC
border
#D5C9C7
text
#160908
muted
#847B7B