#B73BA9#B73BA9

#B73BA9 is a mid, highly saturated purple. Relative luminance 0.161; OKLCH L 57.0% C 0.200 H 332.7°. Best body text is #FFFFFF at 4.99:1 contrast (WCAG AA passes).

Color values

HEX	#B73BA9
RGB	rgb(183, 59, 169)
HSL	hsl(307, 51%, 47%)
HSV	hsv(307, 68%, 72%)
CMYK	cmyk(0%, 67.8%, 7.7%, 28.2%)
CIE-LAB	lab(47.06, 61.90, -33.49)
CIE-LCH	lch(47.06, 70.38, 331.59°)
OKLab	oklab(56.99% 0.1781 -0.0918)
OKLCH	oklch(56.99% 0.2 332.7)
XYZ	xyz(28.2539, 16.0620, 39.1406)
Luminance	0.1606 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73BA9 #3BB749

analogous

#873BB7 #B73BA9 #B73B6B

triadic

#B73BA9 #A9B73B #3BA9B7

tetradic

#B73BA9 #B7873B #3BB749 #3B6BB7

square

#B73BA9 #B7873B #3BB749 #3B6BB7

split-complementary

#B73BA9 #6BB73B #3BB787

monochromatic

#5A1D54 #892C7E #B73BA9 #CD63C1 #DC91D3

Accessibility & contrast

On white

4.99

#B73BA9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.21

#B73BA9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73BA9

4.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73BA9	#FFFFFF	#000000	##FFFFFF
##B73BA9	1.00	4.99	4.21	4.99
#FFFFFF	4.99	1.00	21.00	1.00
#000000	4.21	21.00	1.00	21.00
##FFFFFF	4.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3664AC

Deuteranopia (green-blind)

#6276A6

Tritanopia (blue-blind)

#BF476D

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73ba9;
/* rgb */ color: rgb(183, 59, 169);
/* oklch */ color: oklch(57.0% 0.200 332.7);

Tailwind

colors: {
  custom: {
    50: '#d07bc3',
    500: '#b73ba9',
    950: '#000000',
  },
}

SCSS

$custom: #b73ba9;
$custom-light: #d07bc3;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ba9",
  "rgb": {
    "r": 183,
    "g": 59,
    "b": 169
  },
  "hsl": {
    "h": 306.774,
    "s": 51.24,
    "l": 47.451
  },
  "oklch": {
    "l": 0.56985,
    "c": 0.20039,
    "h": 332.7
  },
  "luminance": 0.1606
}

Semantic roles & 50–950 ramp

primary

#B73BA9

secondary

#87C68E

accent

#DB5D4D

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73BA9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →