#B73BA8#B73BA8

#B73BA8 is a mid, vivid purple. Relative luminance 0.160; OKLCH L 56.9% C 0.200 H 333.1°. Best body text is #FFFFFF at 4.99:1 contrast (WCAG AA passes).

Color values

HEX	#B73BA8
RGB	rgb(183, 59, 168)
HSL	hsl(307, 51%, 47%)
HSV	hsv(307, 68%, 72%)
CMYK	cmyk(0%, 67.8%, 8.2%, 28.2%)
CIE-LAB	lab(47.01, 61.75, -32.98)
CIE-LCH	lch(47.01, 70.00, 331.90°)
OKLab	oklab(56.93% 0.178 -0.0903)
OKLCH	oklch(56.93% 0.2 333.1)
XYZ	xyz(28.1604, 16.0246, 38.6481)
Luminance	0.1602 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73BA8 #3BB74A

analogous

#883BB7 #B73BA8 #B73B6A

triadic

#B73BA8 #A8B73B #3BA8B7

tetradic

#B73BA8 #B7883B #3BB74A #3B6AB7

square

#B73BA8 #B7883B #3BB74A #3B6AB7

split-complementary

#B73BA8 #6AB73B #3BB788

monochromatic

#5A1D53 #892C7E #B73BA8 #CD63C0 #DC91D2

Accessibility & contrast

On white

4.99

#B73BA8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.20

#B73BA8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73BA8

4.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73BA8	#FFFFFF	#000000	##FFFFFF
##B73BA8	1.00	4.99	4.20	4.99
#FFFFFF	4.99	1.00	21.00	1.00
#000000	4.20	21.00	1.00	21.00
##FFFFFF	4.99	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3764AB

Deuteranopia (green-blind)

#6276A5

Tritanopia (blue-blind)

#BF466D

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #b73ba8;
/* rgb */ color: rgb(183, 59, 168);
/* oklch */ color: oklch(56.9% 0.200 333.1);

Tailwind

colors: {
  custom: {
    50: '#d07bc2',
    500: '#b73ba8',
    950: '#000000',
  },
}

SCSS

$custom: #b73ba8;
$custom-light: #d07bc2;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ba8",
  "rgb": {
    "r": 183,
    "g": 59,
    "b": 168
  },
  "hsl": {
    "h": 307.258,
    "s": 51.24,
    "l": 47.451
  },
  "oklch": {
    "l": 0.56934,
    "c": 0.19964,
    "h": 333.1
  },
  "luminance": 0.16022
}

Semantic roles & 50–950 ramp

primary

#B73BA8

secondary

#87C68F

accent

#DB5E4D

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73BA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →