#B73B28#B73B28
#B73B28 is a mid, vivid red. Relative luminance 0.133; OKLCH L 53.0% C 0.163 H 31.5°. Best body text is #FFFFFF at 5.72:1 contrast (WCAG AA passes).
Color values
| HEX | #B73B28 |
|---|---|
| RGB | rgb(183, 59, 40) |
| HSL | hsl(8, 64%, 44%) |
| HSV | hsv(8, 78%, 72%) |
| CMYK | cmyk(0%, 67.8%, 78.1%, 28.2%) |
| CIE-LAB | lab(43.29, 48.99, 38.91) |
| CIE-LCH | lch(43.29, 62.57, 38.46°) |
| OKLab | oklab(52.98% 0.1393 0.0853) |
| OKLCH | oklch(52.98% 0.163 31.5) |
| XYZ | xyz(21.4778, 13.3516, 3.4533) |
| Luminance | 0.1335 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Brick
#A03623
ΔE00 4.91
Firebrick
#B22222
ΔE00 4.92
Rusty Red
#AF2F0D
ΔE00 4.95
Brownish Red
#9E3623
ΔE00 5.30
Scarlet
#BE0119
ΔE00 5.71
Dull Red
#BB3F3F
ΔE00 6.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73B28 #28A4B7
analogous
#B7285C #B73B28 #B78228
triadic
#B73B28 #28B73B #3B28B7
tetradic
#B73B28 #5CB728 #28A4B7 #8228B7
square
#B73B28 #5CB728 #28A4B7 #8228B7
split-complementary
#B73B28 #28B782 #285CB7
monochromatic
#531B12 #852B1D #B73B28 #D65946 #E18678
Accessibility & contrast
On white
5.72
#B73B28 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.67
#B73B28 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73B28
5.72:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73B28 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73B28 | 1.00 | 5.72 | 3.67 | 5.72 |
| #FFFFFF | 5.72 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.67 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.72 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5F5525
Deuteranopia (green-blind)
#7D7023
Tritanopia (blue-blind)
#CA1338
Achromatopsia (no color)
#666666
Design tokens & code
CSS
--color: #b73b28; /* rgb */ color: rgb(183, 59, 40); /* oklch */ color: oklch(53.0% 0.163 31.5);
Tailwind
colors: {
custom: {
50: '#d57863',
500: '#b73b28',
950: '#000000',
},
}SCSS
$custom: #b73b28; $custom-light: #d57863; $custom-dark: #000000;
JSON
{
"hex": "#b73b28",
"rgb": {
"r": 183,
"g": 59,
"b": 40
},
"hsl": {
"h": 7.972,
"s": 64.126,
"l": 43.725
},
"oklch": {
"l": 0.52982,
"c": 0.16337,
"h": 31.5
},
"luminance": 0.13348
}Semantic roles & 50–950 ramp
primary
#B73B28
secondary
#72BEC9
accent
#D1E741
background
#FEF7F6
surface
#FCEEEB
border
#D5C9C6
text
#160905
muted
#847B7A