#B73AC4#B73AC4

#B73AC4 is a mid, highly saturated purple. Relative luminance 0.171; OKLCH L 58.4% C 0.223 H 323.8°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#B73AC4
RGB	rgb(183, 58, 196)
HSL	hsl(294, 54%, 50%)
HSV	hsv(294, 70%, 77%)
CMYK	cmyk(6.6%, 70.4%, 0%, 23.1%)
CIE-LAB	lab(48.36, 66.77, -47.22)
CIE-LCH	lch(48.36, 81.78, 324.73°)
OKLab	oklab(58.39% 0.18 -0.1316)
OKLCH	oklch(58.39% 0.223 323.8)
XYZ	xyz(31.0044, 17.0808, 53.8777)
Luminance	0.1708 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73AC4 #47C43A

analogous

#723AC4 #B73AC4 #C43A8C

triadic

#B73AC4 #C4B73A #3AC4B7

tetradic

#B73AC4 #C4723A #47C43A #3A8CC4

square

#B73AC4 #C4723A #47C43A #3A8CC4

split-complementary

#B73AC4 #8CC43A #3AC472

monochromatic

#5F1E66 #8B2C95 #B73AC4 #C969D3 #DA98E0

Accessibility & contrast

On white

4.76

#B73AC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.42

#B73AC4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73AC4

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73AC4	#FFFFFF	#000000	##FFFFFF
##B73AC4	1.00	4.76	4.42	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.42	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C69C8

Deuteranopia (green-blind)

#5278C1

Tritanopia (blue-blind)

#BA527B

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #b73ac4;
/* rgb */ color: rgb(183, 58, 196);
/* oklch */ color: oklch(58.4% 0.223 323.8);

Tailwind

colors: {
  custom: {
    50: '#d07bd6',
    500: '#b73ac4',
    950: '#000000',
  },
}

SCSS

$custom: #b73ac4;
$custom-light: #d07bd6;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ac4",
  "rgb": {
    "r": 183,
    "g": 58,
    "b": 196
  },
  "hsl": {
    "h": 294.348,
    "s": 54.331,
    "l": 49.804
  },
  "oklch": {
    "l": 0.5839,
    "c": 0.22294,
    "h": 323.8
  },
  "luminance": 0.17079
}

Semantic roles & 50–950 ramp

primary

#B73AC4

secondary

#94CC8E

accent

#DE4A58

background

#FDF8FD

surface

#FAEFFA

border

#D3CAD3

text

#140A14

muted

#837C83

Preview Lab

Preview with #B73AC4

Body copy rendered with the generated semantic roles for this colour.

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