#B73AB4#B73AB4

#B73AB4 is a mid, highly saturated purple. Relative luminance 0.164; OKLCH L 57.5% C 0.210 H 328.9°. Best body text is #FFFFFF at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#B73AB4
RGB	rgb(183, 58, 180)
HSL	hsl(301, 52%, 47%)
HSV	hsv(301, 68%, 72%)
CMYK	cmyk(0%, 68.3%, 1.6%, 28.2%)
CIE-LAB	lab(47.48, 64.05, -39.29)
CIE-LCH	lch(47.48, 75.14, 328.47°)
OKLab	oklab(57.48% 0.1799 -0.1085)
OKLCH	oklch(57.48% 0.21 328.9)
XYZ	xyz(29.2794, 16.3908, 44.7928)
Luminance	0.1639 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73AB4 #3AB73D

analogous

#7C3AB7 #B73AB4 #B73A76

triadic

#B73AB4 #B4B73A #3AB4B7

tetradic

#B73AB4 #B77C3A #3AB73D #3A76B7

square

#B73AB4 #B77C3A #3AB73D #3A76B7

split-complementary

#B73AB4 #76B73A #3AB77C

monochromatic

#5A1D59 #892B86 #B73AB4 #CD61CA #DC90DA

Accessibility & contrast

On white

4.91

#B73AB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.28

#B73AB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73AB4

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73AB4	#FFFFFF	#000000	##FFFFFF
##B73AB4	1.00	4.91	4.28	4.91
#FFFFFF	4.91	1.00	21.00	1.00
#000000	4.28	21.00	1.00	21.00
##FFFFFF	4.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A66B7

Deuteranopia (green-blind)

#5C76B1

Tritanopia (blue-blind)

#BD4B73

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #b73ab4;
/* rgb */ color: rgb(183, 58, 180);
/* oklch */ color: oklch(57.5% 0.210 328.9);

Tailwind

colors: {
  custom: {
    50: '#d07bcb',
    500: '#b73ab4',
    950: '#000000',
  },
}

SCSS

$custom: #b73ab4;
$custom-light: #d07bcb;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ab4",
  "rgb": {
    "r": 183,
    "g": 58,
    "b": 180
  },
  "hsl": {
    "h": 301.44,
    "s": 51.867,
    "l": 47.255
  },
  "oklch": {
    "l": 0.57475,
    "c": 0.21009,
    "h": 328.9
  },
  "luminance": 0.16389
}

Semantic roles & 50–950 ramp

primary

#B73AB4

secondary

#86C788

accent

#DB504C

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B73AB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →