#B73AB0#B73AB0

#B73AB0 is a mid, highly saturated purple. Relative luminance 0.162; OKLCH L 57.3% C 0.207 H 330.3°. Best body text is #FFFFFF at 4.95:1 contrast (WCAG AA passes).

Color values

HEX	#B73AB0
RGB	rgb(183, 58, 176)
HSL	hsl(303, 52%, 47%)
HSV	hsv(303, 68%, 72%)
CMYK	cmyk(0%, 68.3%, 3.8%, 28.2%)
CIE-LAB	lab(47.27, 63.40, -37.27)
CIE-LCH	lch(47.27, 73.54, 329.55°)
OKLab	oklab(57.26% 0.1797 -0.1027)
OKLCH	oklch(57.26% 0.207 330.3)
XYZ	xyz(28.8778, 16.2301, 42.6776)
Luminance	0.1623 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73AB0 #3AB741

analogous

#803AB7 #B73AB0 #B73A72

triadic

#B73AB0 #B0B73A #3AB0B7

tetradic

#B73AB0 #B7803A #3AB741 #3A72B7

square

#B73AB0 #B7803A #3AB741 #3A72B7

split-complementary

#B73AB0 #72B73A #3AB780

monochromatic

#5A1D57 #892B83 #B73AB0 #CD61C7 #DC90D7

Accessibility & contrast

On white

4.95

#B73AB0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.25

#B73AB0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73AB0

4.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73AB0	#FFFFFF	#000000	##FFFFFF
##B73AB0	1.00	4.95	4.25	4.95
#FFFFFF	4.95	1.00	21.00	1.00
#000000	4.25	21.00	1.00	21.00
##FFFFFF	4.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E65B3

Deuteranopia (green-blind)

#5E76AD

Tritanopia (blue-blind)

#BE4970

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #b73ab0;
/* rgb */ color: rgb(183, 58, 176);
/* oklch */ color: oklch(57.3% 0.207 330.3);

Tailwind

colors: {
  custom: {
    50: '#d07bc8',
    500: '#b73ab0',
    950: '#000000',
  },
}

SCSS

$custom: #b73ab0;
$custom-light: #d07bc8;
$custom-dark: #000000;

JSON

{
  "hex": "#b73ab0",
  "rgb": {
    "r": 183,
    "g": 58,
    "b": 176
  },
  "hsl": {
    "h": 303.36,
    "s": 51.867,
    "l": 47.255
  },
  "oklch": {
    "l": 0.57258,
    "c": 0.20698,
    "h": 330.3
  },
  "luminance": 0.16228
}

Semantic roles & 50–950 ramp

primary

#B73AB0

secondary

#86C78A

accent

#DB544C

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140A13

muted

#837C82

Preview Lab

Preview with #B73AB0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →