#B73AA4#B73AA4

#B73AA4 is a mid, vivid purple. Relative luminance 0.158; OKLCH L 56.6% C 0.198 H 334.6°. Best body text is #FFFFFF at 5.05:1 contrast (WCAG AA passes).

Color values

HEX	#B73AA4
RGB	rgb(183, 58, 164)
HSL	hsl(309, 52%, 47%)
HSV	hsv(309, 68%, 72%)
CMYK	cmyk(0%, 68.3%, 10.4%, 28.2%)
CIE-LAB	lab(46.68, 61.50, -31.12)
CIE-LCH	lch(46.68, 68.93, 333.16°)
OKLab	oklab(56.63% 0.1787 -0.085)
OKLCH	oklch(56.63% 0.198 334.6)
XYZ	xyz(27.7426, 15.7760, 36.6987)
Luminance	0.1577 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73AA4 #3AB74D

analogous

#8C3AB7 #B73AA4 #B73A66

triadic

#B73AA4 #A4B73A #3AA4B7

tetradic

#B73AA4 #B78C3A #3AB74D #3A66B7

square

#B73AA4 #B78C3A #3AB74D #3A66B7

split-complementary

#B73AA4 #66B73A #3AB78C

monochromatic

#5A1D51 #892B7A #B73AA4 #CD61BD #DC90D0

Accessibility & contrast

On white

5.05

#B73AA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.15

#B73AA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73AA4

5.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73AA4	#FFFFFF	#000000	##FFFFFF
##B73AA4	1.00	5.05	4.15	5.05
#FFFFFF	5.05	1.00	21.00	1.00
#000000	4.15	21.00	1.00	21.00
##FFFFFF	5.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3963A7

Deuteranopia (green-blind)

#6375A1

Tritanopia (blue-blind)

#C0446A

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #b73aa4;
/* rgb */ color: rgb(183, 58, 164);
/* oklch */ color: oklch(56.6% 0.198 334.6);

Tailwind

colors: {
  custom: {
    50: '#d07abf',
    500: '#b73aa4',
    950: '#000000',
  },
}

SCSS

$custom: #b73aa4;
$custom-light: #d07abf;
$custom-dark: #000000;

JSON

{
  "hex": "#b73aa4",
  "rgb": {
    "r": 183,
    "g": 58,
    "b": 164
  },
  "hsl": {
    "h": 309.12,
    "s": 51.867,
    "l": 47.255
  },
  "oklch": {
    "l": 0.56634,
    "c": 0.19791,
    "h": 334.6
  },
  "luminance": 0.15774
}

Semantic roles & 50–950 ramp

primary

#B73AA4

secondary

#86C790

accent

#DB624C

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140A12

muted

#837C81

Preview Lab

Preview with #B73AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →