#B73A78#B73A78

#B73A78 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.7% C 0.171 H 353.7°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#B73A78
RGB	rgb(183, 58, 120)
HSL	hsl(330, 52%, 47%)
HSV	hsv(330, 68%, 72%)
CMYK	cmyk(0%, 68.3%, 34.4%, 28.2%)
CIE-LAB	lab(44.87, 55.53, -7.33)
CIE-LCH	lch(44.87, 56.01, 352.48°)
OKLab	oklab(54.73% 0.1698 -0.0187)
OKLCH	oklch(54.73% 0.171 353.7)
XYZ	xyz(24.4331, 14.4522, 19.2685)
Luminance	0.1445 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73A78 #3AB779

analogous

#B73AB7 #B73A78 #B73B3A

triadic

#B73A78 #78B73A #3A78B7

tetradic

#B73A78 #B7B73A #3AB779 #3B3AB7

square

#B73A78 #B7B73A #3AB779 #3B3AB7

split-complementary

#B73A78 #3AB73B #3AB7B7

monochromatic

#5A1D3B #892B5A #B73A78 #CD6197 #DC90B5

Accessibility & contrast

On white

5.40

#B73A78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#B73A78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73A78

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73A78	#FFFFFF	#000000	##FFFFFF
##B73A78	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F5C7A

Deuteranopia (green-blind)

#727375

Tritanopia (blue-blind)

#C53054

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b73a78;
/* rgb */ color: rgb(183, 58, 120);
/* oklch */ color: oklch(54.7% 0.171 353.7);

Tailwind

colors: {
  custom: {
    50: '#d1799f',
    500: '#b73a78',
    950: '#000000',
  },
}

SCSS

$custom: #b73a78;
$custom-light: #d1799f;
$custom-dark: #000000;

JSON

{
  "hex": "#b73a78",
  "rgb": {
    "r": 183,
    "g": 58,
    "b": 120
  },
  "hsl": {
    "h": 330.24,
    "s": 51.867,
    "l": 47.255
  },
  "oklch": {
    "l": 0.54725,
    "c": 0.17083,
    "h": 353.7
  },
  "luminance": 0.14449
}

Semantic roles & 50–950 ramp

primary

#B73A78

secondary

#86C7A7

accent

#DB944C

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #B73A78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →