#B73A44#B73A44
#B73A44 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.3% C 0.160 H 20.0°. Best body text is #FFFFFF at 5.67:1 contrast (WCAG AA passes).
Color values
| HEX | #B73A44 |
|---|---|
| RGB | rgb(183, 58, 68) |
| HSL | hsl(355, 52%, 47%) |
| HSV | hsv(355, 68%, 72%) |
| CMYK | cmyk(0%, 68.3%, 62.8%, 28.2%) |
| CIE-LAB | lab(43.53, 50.82, 22.85) |
| CIE-LCH | lch(43.53, 55.71, 24.21°) |
| OKLab | oklab(53.29% 0.1508 0.055) |
| OKLCH | oklch(53.29% 0.16 20) |
| XYZ | xyz(22.0871, 13.5139, 6.9131) |
| Luminance | 0.1351 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dusty Red
#B9484E
ΔE00 3.06
Dull Red
#BB3F3F
ΔE00 3.13
Cardinal
#C41E3A
ΔE00 3.58
Reddish
#C44240
ΔE00 4.93
Lipstick Red
#C0022F
ΔE00 5.41
Rose Red
#BE013C
ΔE00 5.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73A44 #3AB7AD
analogous
#B73A83 #B73A44 #B76F3A
triadic
#B73A44 #44B73A #3A44B7
tetradic
#B73A44 #83B73A #3AB7AD #6F3AB7
square
#B73A44 #83B73A #3AB7AD #6F3AB7
split-complementary
#B73A44 #3AB76F #3A83B7
monochromatic
#5A1D21 #892B33 #B73A44 #CD616A #DC9096
Accessibility & contrast
On white
5.67
#B73A44 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.70
#B73A44 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73A44
5.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73A44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73A44 | 1.00 | 5.67 | 3.70 | 5.67 |
| #FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.70 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B5643
Deuteranopia (green-blind)
#7B7141
Tritanopia (blue-blind)
#C91B3F
Achromatopsia (no color)
#676767
Design tokens & code
CSS
--color: #b73a44; /* rgb */ color: rgb(183, 58, 68); /* oklch */ color: oklch(53.3% 0.160 20.0);
Tailwind
colors: {
custom: {
50: '#d37877',
500: '#b73a44',
950: '#000000',
},
}SCSS
$custom: #b73a44; $custom-light: #d37877; $custom-dark: #000000;
JSON
{
"hex": "#b73a44",
"rgb": {
"r": 183,
"g": 58,
"b": 68
},
"hsl": {
"h": 355.2,
"s": 51.867,
"l": 47.255
},
"oklch": {
"l": 0.53286,
"c": 0.16046,
"h": 20
},
"luminance": 0.13511
}Semantic roles & 50–950 ramp
primary
#B73A44
secondary
#86C7C1
accent
#DBD04C
background
#FDF7F7
surface
#FBEEED
border
#D4C9C8
text
#150908
muted
#837B7B