#B73990#B73990

#B73990 is a mid, vivid pink. Relative luminance 0.150; OKLCH L 55.6% C 0.185 H 342.6°. Best body text is #FFFFFF at 5.25:1 contrast (WCAG AA passes).

Color values

HEX	#B73990
RGB	rgb(183, 57, 144)
HSL	hsl(319, 53%, 47%)
HSV	hsv(319, 69%, 72%)
CMYK	cmyk(0%, 68.9%, 21.3%, 28.2%)
CIE-LAB	lab(45.65, 58.96, -20.75)
CIE-LCH	lch(45.65, 62.51, 340.61°)
OKLab	oklab(55.59% 0.1769 -0.0556)
OKLCH	oklch(55.59% 0.185 342.6)
XYZ	xyz(26.0264, 15.0097, 27.9066)
Luminance	0.1501 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73990 #39B760

analogous

#9F39B7 #B73990 #B73951

triadic

#B73990 #90B739 #3990B7

tetradic

#B73990 #B79F39 #39B760 #3951B7

square

#B73990 #B79F39 #39B760 #3951B7

split-complementary

#B73990 #51B739 #39B79F

monochromatic

#5A1C47 #882A6B #B73990 #CD60AB #DC8EC4

Accessibility & contrast

On white

5.25

#B73990 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.00

#B73990 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73990

5.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73990	#FFFFFF	#000000	##FFFFFF
##B73990	1.00	5.25	4.00	5.25
#FFFFFF	5.25	1.00	21.00	1.00
#000000	4.00	21.00	1.00	21.00
##FFFFFF	5.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#445F92

Deuteranopia (green-blind)

#6A748D

Tritanopia (blue-blind)

#C23A5F

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #b73990;
/* rgb */ color: rgb(183, 57, 144);
/* oklch */ color: oklch(55.6% 0.185 342.6);

Tailwind

colors: {
  custom: {
    50: '#d079b0',
    500: '#b73990',
    950: '#000000',
  },
}

SCSS

$custom: #b73990;
$custom-light: #d079b0;
$custom-dark: #000000;

JSON

{
  "hex": "#b73990",
  "rgb": {
    "r": 183,
    "g": 57,
    "b": 144
  },
  "hsl": {
    "h": 318.571,
    "s": 52.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.5559,
    "c": 0.1854,
    "h": 342.6
  },
  "luminance": 0.15007
}

Semantic roles & 50–950 ramp

primary

#B73990

secondary

#85C799

accent

#DC784C

background

#FDF7FA

surface

#FAEEF5

border

#D3C9CF

text

#140A10

muted

#837C7F

Preview Lab

Preview with #B73990

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →