#B73978#B73978

#B73978 is a mid, vivid pink. Relative luminance 0.143; OKLCH L 54.6% C 0.172 H 353.6°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#B73978
RGB	rgb(183, 57, 120)
HSL	hsl(330, 53%, 47%)
HSV	hsv(330, 69%, 72%)
CMYK	cmyk(0%, 68.9%, 34.4%, 28.2%)
CIE-LAB	lab(44.73, 55.92, -7.54)
CIE-LCH	lch(44.73, 56.42, 352.32°)
OKLab	oklab(54.62% 0.171 -0.0192)
OKLCH	oklch(54.62% 0.172 353.6)
XYZ	xyz(24.3831, 14.3524, 19.2519)
Luminance	0.1435 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73978 #39B778

analogous

#B739B7 #B73978 #B73939

triadic

#B73978 #78B739 #3978B7

tetradic

#B73978 #B7B739 #39B778 #3939B7

square

#B73978 #B7B739 #39B778 #3939B7

split-complementary

#B73978 #39B739 #39B7B7

monochromatic

#5A1C3B #882A59 #B73978 #CD6097 #DC8EB5

Accessibility & contrast

On white

5.43

#B73978 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#B73978 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73978

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73978	#FFFFFF	#000000	##FFFFFF
##B73978	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E5B7A

Deuteranopia (green-blind)

#717275

Tritanopia (blue-blind)

#C52F54

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b73978;
/* rgb */ color: rgb(183, 57, 120);
/* oklch */ color: oklch(54.6% 0.172 353.6);

Tailwind

colors: {
  custom: {
    50: '#d1799f',
    500: '#b73978',
    950: '#000000',
  },
}

SCSS

$custom: #b73978;
$custom-light: #d1799f;
$custom-dark: #000000;

JSON

{
  "hex": "#b73978",
  "rgb": {
    "r": 183,
    "g": 57,
    "b": 120
  },
  "hsl": {
    "h": 330,
    "s": 52.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.54622,
    "c": 0.1721,
    "h": 353.6
  },
  "luminance": 0.1435
}

Semantic roles & 50–950 ramp

primary

#B73978

secondary

#85C7A6

accent

#DC944C

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#150A0E

muted

#837C7E

Preview Lab

Preview with #B73978

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →