#B7394B#B7394B

#B7394B is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.3% C 0.161 H 16.4°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#B7394B
RGB	rgb(183, 57, 75)
HSL	hsl(351, 53%, 47%)
HSV	hsv(351, 69%, 72%)
CMYK	cmyk(0%, 68.9%, 59%, 28.2%)
CIE-LAB	lab(43.51, 51.69, 18.53)
CIE-LCH	lch(43.51, 54.91, 19.72°)
OKLab	oklab(53.32% 0.1548 0.0455)
OKLCH	oklch(53.32% 0.161 16.4)
XYZ	xyz(22.2637, 13.5046, 8.0895)
Luminance	0.1350 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B7394B #39B7A5

analogous

#B7398A #B7394B #B76639

triadic

#B7394B #4BB739 #394BB7

tetradic

#B7394B #8AB739 #39B7A5 #6639B7

square

#B7394B #8AB739 #39B7A5 #6639B7

split-complementary

#B7394B #39B766 #398AB7

monochromatic

#5A1C25 #882A38 #B7394B #CD606F #DC8E9A

Accessibility & contrast

On white

5.68

#B7394B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#B7394B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B7394B

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B7394B	#FFFFFF	#000000	##FFFFFF
##B7394B	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#59564B

Deuteranopia (green-blind)

#7A7048

Tritanopia (blue-blind)

#C81C40

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #b7394b;
/* rgb */ color: rgb(183, 57, 75);
/* oklch */ color: oklch(53.3% 0.161 16.4);

Tailwind

colors: {
  custom: {
    50: '#d3777d',
    500: '#b7394b',
    950: '#000000',
  },
}

SCSS

$custom: #b7394b;
$custom-light: #d3777d;
$custom-dark: #000000;

JSON

{
  "hex": "#b7394b",
  "rgb": {
    "r": 183,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 351.429,
    "s": 52.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53319,
    "c": 0.16137,
    "h": 16.4
  },
  "luminance": 0.13502
}

Semantic roles & 50–950 ramp

primary

#B7394B

secondary

#85C7BD

accent

#DCC74C

background

#FDF7F7

surface

#FBEEEE

border

#D4C9C9

text

#150909

muted

#837B7B

Preview Lab

Preview with #B7394B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →