#B73948#B73948

#B73948 is a mid, vivid red. Relative luminance 0.135; OKLCH L 53.3% C 0.161 H 17.8°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX	#B73948
RGB	rgb(183, 57, 72)
HSL	hsl(353, 53%, 47%)
HSV	hsv(353, 69%, 72%)
CMYK	cmyk(0%, 68.9%, 60.7%, 28.2%)
CIE-LAB	lab(43.45, 51.48, 20.30)
CIE-LCH	lch(43.45, 55.34, 21.52°)
OKLab	oklab(53.26% 0.1536 0.0495)
OKLCH	oklch(53.26% 0.161 17.8)
XYZ	xyz(22.1634, 13.4645, 7.5615)
Luminance	0.1346 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73948 #39B7A8

analogous

#B73987 #B73948 #B76939

triadic

#B73948 #48B739 #3948B7

tetradic

#B73948 #87B739 #39B7A8 #6939B7

square

#B73948 #87B739 #39B7A8 #6939B7

split-complementary

#B73948 #39B769 #3987B7

monochromatic

#5A1C23 #882A36 #B73948 #CD606D #DC8E98

Accessibility & contrast

On white

5.69

#B73948 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.69

#B73948 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73948

5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73948	#FFFFFF	#000000	##FFFFFF
##B73948	1.00	5.69	3.69	5.69
#FFFFFF	5.69	1.00	21.00	1.00
#000000	3.69	21.00	1.00	21.00
##FFFFFF	5.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A5648

Deuteranopia (green-blind)

#7A7045

Tritanopia (blue-blind)

#C81A3F

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #b73948;
/* rgb */ color: rgb(183, 57, 72);
/* oklch */ color: oklch(53.3% 0.161 17.8);

Tailwind

colors: {
  custom: {
    50: '#d3777a',
    500: '#b73948',
    950: '#000000',
  },
}

SCSS

$custom: #b73948;
$custom-light: #d3777a;
$custom-dark: #000000;

JSON

{
  "hex": "#b73948",
  "rgb": {
    "r": 183,
    "g": 57,
    "b": 72
  },
  "hsl": {
    "h": 352.857,
    "s": 52.5,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53256,
    "c": 0.16138,
    "h": 17.8
  },
  "luminance": 0.13461
}

Semantic roles & 50–950 ramp

primary

#B73948

secondary

#85C7BF

accent

#DCCB4C

background

#FDF7F7

surface

#FBEEED

border

#D4C9C8

text

#150909

muted

#837B7B

Preview Lab

Preview with #B73948

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →