#B73791#B73791

#B73791 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.4% C 0.189 H 342.0°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#B73791
RGB	rgb(183, 55, 145)
HSL	hsl(318, 54%, 47%)
HSV	hsv(318, 70%, 72%)
CMYK	cmyk(0%, 69.9%, 20.8%, 28.2%)
CIE-LAB	lab(45.42, 59.85, -21.70)
CIE-LCH	lch(45.42, 63.66, 340.07°)
OKLab	oklab(55.44% 0.1793 -0.0582)
OKLCH	oklch(55.44% 0.189 342)
XYZ	xyz(26.0063, 14.8466, 28.2786)
Luminance	0.1484 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73791 #37B75D

analogous

#9D37B7 #B73791 #B73751

triadic

#B73791 #91B737 #3791B7

tetradic

#B73791 #B79D37 #37B75D #3751B7

square

#B73791 #B79D37 #37B75D #3751B7

split-complementary

#B73791 #51B737 #37B79D

monochromatic

#591B46 #88296C #B73791 #CE5DAD #DC8CC5

Accessibility & contrast

On white

5.29

#B73791 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#B73791 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73791

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73791	#FFFFFF	#000000	##FFFFFF
##B73791	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425E94

Deuteranopia (green-blind)

#69738E

Tritanopia (blue-blind)

#C2385F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b73791;
/* rgb */ color: rgb(183, 55, 145);
/* oklch */ color: oklch(55.4% 0.189 342.0);

Tailwind

colors: {
  custom: {
    50: '#d078b1',
    500: '#b73791',
    950: '#000000',
  },
}

SCSS

$custom: #b73791;
$custom-light: #d078b1;
$custom-dark: #000000;

JSON

{
  "hex": "#b73791",
  "rgb": {
    "r": 183,
    "g": 55,
    "b": 145
  },
  "hsl": {
    "h": 317.813,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.55441,
    "c": 0.18855,
    "h": 342
  },
  "luminance": 0.14844
}

Semantic roles & 50–950 ramp

primary

#B73791

secondary

#83C797

accent

#DD764B

background

#FDF7FA

surface

#FAEEF5

border

#D3C9CF

text

#140A10

muted

#837C7F

Preview Lab

Preview with #B73791

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →