#B73790#B73790

#B73790 is a mid, vivid pink. Relative luminance 0.148; OKLCH L 55.4% C 0.188 H 342.4°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#B73790
RGB	rgb(183, 55, 144)
HSL	hsl(318, 54%, 47%)
HSV	hsv(318, 70%, 72%)
CMYK	cmyk(0%, 69.9%, 21.3%, 28.2%)
CIE-LAB	lab(45.38, 59.71, -21.16)
CIE-LCH	lch(45.38, 63.35, 340.48°)
OKLab	oklab(55.4% 0.1792 -0.0567)
OKLCH	oklch(55.4% 0.188 342.4)
XYZ	xyz(25.9295, 14.8158, 27.8743)
Luminance	0.1481 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73790 #37B75E

analogous

#9E37B7 #B73790 #B73750

triadic

#B73790 #90B737 #3790B7

tetradic

#B73790 #B79E37 #37B75E #3750B7

square

#B73790 #B79E37 #37B75E #3750B7

split-complementary

#B73790 #50B737 #37B79E

monochromatic

#591B46 #88296B #B73790 #CE5DAC #DC8CC4

Accessibility & contrast

On white

5.30

#B73790 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#B73790 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73790

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73790	#FFFFFF	#000000	##FFFFFF
##B73790	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425E93

Deuteranopia (green-blind)

#6A738D

Tritanopia (blue-blind)

#C2385F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b73790;
/* rgb */ color: rgb(183, 55, 144);
/* oklch */ color: oklch(55.4% 0.188 342.4);

Tailwind

colors: {
  custom: {
    50: '#d078b0',
    500: '#b73790',
    950: '#000000',
  },
}

SCSS

$custom: #b73790;
$custom-light: #d078b0;
$custom-dark: #000000;

JSON

{
  "hex": "#b73790",
  "rgb": {
    "r": 183,
    "g": 55,
    "b": 144
  },
  "hsl": {
    "h": 318.281,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.55396,
    "c": 0.18791,
    "h": 342.4
  },
  "luminance": 0.14813
}

Semantic roles & 50–950 ramp

primary

#B73790

secondary

#83C798

accent

#DD774B

background

#FDF7FA

surface

#FAEEF5

border

#D3C9CF

text

#140A10

muted

#837C7F

Preview Lab

Preview with #B73790

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →