#B73780#B73780

#B73780 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.7% C 0.179 H 349.5°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX#B73780
RGBrgb(183, 55, 128)
HSLhsl(326, 54%, 47%)
HSVhsv(326, 70%, 72%)
CMYKcmyk(0%, 69.9%, 30.1%, 28.2%)
CIE-LABlab(44.75, 57.63, -12.42)
CIE-LCHlch(44.75, 58.95, 347.84°)
OKLaboklab(54.72% 0.1756 -0.0324)
OKLCHoklch(54.72% 0.179 349.5)
XYZxyz(24.7921, 14.3609, 21.8842)
Luminance0.1436 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B73780 #37B76E
analogous
#AE37B7 #B73780 #B73740
triadic
#B73780 #80B737 #3780B7
tetradic
#B73780 #B7AE37 #37B76E #3740B7
square
#B73780 #B7AE37 #37B76E #3740B7
split-complementary
#B73780 #40B737 #37B7AE
monochromatic
#591B3E #88295F #B73780 #CE5D9E #DC8CBA

Accessibility & contrast

On white

5.42
#B73780 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.87
#B73780 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73780
5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B73780#FFFFFF#000000##FFFFFF
##B737801.005.423.875.42
#FFFFFF5.421.0021.001.00
#0000003.8721.001.0021.00
##FFFFFF5.421.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4A5B82
Deuteranopia (green-blind)
#6F727D
Tritanopia (blue-blind)
#C43157
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #b73780;
/* rgb */ color: rgb(183, 55, 128);
/* oklch */ color: oklch(54.7% 0.179 349.5);
Tailwind
colors: {
  custom: {
    50: '#d178a4',
    500: '#b73780',
    950: '#000000',
  },
}
SCSS
$custom: #b73780;
$custom-light: #d178a4;
$custom-dark: #000000;
JSON
{
  "hex": "#b73780",
  "rgb": {
    "r": 183,
    "g": 55,
    "b": 128
  },
  "hsl": {
    "h": 325.781,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54724,
    "c": 0.17857,
    "h": 349.5
  },
  "luminance": 0.14358
}

Semantic roles & 50–950 ramp

primary
#B73780
secondary
#83C7A0
accent
#DD8A4B
background
#FDF7FA
surface
#FAEEF4
border
#D3C9CE
text
#150A0F
muted
#837C7F

Preview Lab

Preview with #B73780

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B73780 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva