#B73780#B73780

#B73780 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 54.7% C 0.179 H 349.5°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#B73780
RGB	rgb(183, 55, 128)
HSL	hsl(326, 54%, 47%)
HSV	hsv(326, 70%, 72%)
CMYK	cmyk(0%, 69.9%, 30.1%, 28.2%)
CIE-LAB	lab(44.75, 57.63, -12.42)
CIE-LCH	lch(44.75, 58.95, 347.84°)
OKLab	oklab(54.72% 0.1756 -0.0324)
OKLCH	oklch(54.72% 0.179 349.5)
XYZ	xyz(24.7921, 14.3609, 21.8842)
Luminance	0.1436 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73780 #37B76E

analogous

#AE37B7 #B73780 #B73740

triadic

#B73780 #80B737 #3780B7

tetradic

#B73780 #B7AE37 #37B76E #3740B7

square

#B73780 #B7AE37 #37B76E #3740B7

split-complementary

#B73780 #40B737 #37B7AE

monochromatic

#591B3E #88295F #B73780 #CE5D9E #DC8CBA

Accessibility & contrast

On white

5.42

#B73780 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#B73780 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73780

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73780	#FFFFFF	#000000	##FFFFFF
##B73780	1.00	5.42	3.87	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A5B82

Deuteranopia (green-blind)

#6F727D

Tritanopia (blue-blind)

#C43157

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b73780;
/* rgb */ color: rgb(183, 55, 128);
/* oklch */ color: oklch(54.7% 0.179 349.5);

Tailwind

colors: {
  custom: {
    50: '#d178a4',
    500: '#b73780',
    950: '#000000',
  },
}

SCSS

$custom: #b73780;
$custom-light: #d178a4;
$custom-dark: #000000;

JSON

{
  "hex": "#b73780",
  "rgb": {
    "r": 183,
    "g": 55,
    "b": 128
  },
  "hsl": {
    "h": 325.781,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54724,
    "c": 0.17857,
    "h": 349.5
  },
  "luminance": 0.14358
}

Semantic roles & 50–950 ramp

primary

#B73780

secondary

#83C7A0

accent

#DD8A4B

background

#FDF7FA

surface

#FAEEF4

border

#D3C9CE

text

#150A0F

muted

#837C7F

Preview Lab

Preview with #B73780

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →