#B73764#B73764

#B73764 is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.8% C 0.167 H 3.3°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#B73764
RGB	rgb(183, 55, 100)
HSL	hsl(339, 54%, 47%)
HSV	hsv(339, 70%, 72%)
CMYK	cmyk(0%, 69.9%, 45.4%, 28.2%)
CIE-LAB	lab(43.83, 54.56, 3.48)
CIE-LCH	lch(43.83, 54.68, 3.65°)
OKLab	oklab(53.75% 0.1669 0.0095)
OKLCH	oklch(53.75% 0.167 3.3)
XYZ	xyz(23.1967, 13.7227, 13.4813)
Luminance	0.1372 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73764 #37B78A

analogous

#B737A4 #B73764 #B74A37

triadic

#B73764 #64B737 #3764B7

tetradic

#B73764 #A4B737 #37B78A #4A37B7

square

#B73764 #A4B737 #37B78A #4A37B7

split-complementary

#B73764 #37B74A #37A4B7

monochromatic

#591B31 #88294A #B73764 #CE5D85 #DC8CA8

Accessibility & contrast

On white

5.61

#B73764 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#B73764 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73764

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73764	#FFFFFF	#000000	##FFFFFF
##B73764	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#535865

Deuteranopia (green-blind)

#757161

Tritanopia (blue-blind)

#C72449

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #b73764;
/* rgb */ color: rgb(183, 55, 100);
/* oklch */ color: oklch(53.8% 0.167 3.3);

Tailwind

colors: {
  custom: {
    50: '#d27790',
    500: '#b73764',
    950: '#000000',
  },
}

SCSS

$custom: #b73764;
$custom-light: #d27790;
$custom-dark: #000000;

JSON

{
  "hex": "#b73764",
  "rgb": {
    "r": 183,
    "g": 55,
    "b": 100
  },
  "hsl": {
    "h": 338.906,
    "s": 53.782,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53752,
    "c": 0.16717,
    "h": 3.3
  },
  "luminance": 0.1372
}

Semantic roles & 50–950 ramp

primary

#B73764

secondary

#83C7AF

accent

#DDAA4B

background

#FDF7F8

surface

#FBEEF0

border

#D4C9CB

text

#15090C

muted

#837B7D

Preview Lab

Preview with #B73764

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →