#B73678#B73678

#B73678 is a mid, vivid pink. Relative luminance 0.141; OKLCH L 54.3% C 0.176 H 353.2°. Best body text is #FFFFFF at 5.51:1 contrast (WCAG AA passes).

Color values

HEX	#B73678
RGB	rgb(183, 54, 120)
HSL	hsl(329, 54%, 46%)
HSV	hsv(329, 70%, 72%)
CMYK	cmyk(0%, 70.5%, 34.4%, 28.2%)
CIE-LAB	lab(44.33, 57.05, -8.15)
CIE-LCH	lch(44.33, 57.63, 351.87°)
OKLab	oklab(54.32% 0.1746 -0.0209)
OKLCH	oklch(54.32% 0.176 353.2)
XYZ	xyz(24.2392, 14.0645, 19.2039)
Luminance	0.1406 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73678 #36B775

analogous

#B636B7 #B73678 #B73638

triadic

#B73678 #78B736 #3678B7

tetradic

#B73678 #B7B636 #36B775 #3638B7

square

#B73678 #B7B636 #36B775 #3638B7

split-complementary

#B73678 #38B736 #36B7B6

monochromatic

#581A3A #882859 #B73678 #CF5B96 #DD8BB5

Accessibility & contrast

On white

5.51

#B73678 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#B73678 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73678

5.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73678	#FFFFFF	#000000	##FFFFFF
##B73678	1.00	5.51	3.81	5.51
#FFFFFF	5.51	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5A7A

Deuteranopia (green-blind)

#707175

Tritanopia (blue-blind)

#C52C52

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #b73678;
/* rgb */ color: rgb(183, 54, 120);
/* oklch */ color: oklch(54.3% 0.176 353.2);

Tailwind

colors: {
  custom: {
    50: '#d1779f',
    500: '#b73678',
    950: '#000000',
  },
}

SCSS

$custom: #b73678;
$custom-light: #d1779f;
$custom-dark: #000000;

JSON

{
  "hex": "#b73678",
  "rgb": {
    "r": 183,
    "g": 54,
    "b": 120
  },
  "hsl": {
    "h": 329.302,
    "s": 54.43,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54321,
    "c": 0.17583,
    "h": 353.2
  },
  "luminance": 0.14062
}

Semantic roles & 50–950 ramp

primary

#B73678

secondary

#82C7A4

accent

#DE924A

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #B73678

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →