#B73674#B73674

#B73674 is a mid, vivid pink. Relative luminance 0.140; OKLCH L 54.2% C 0.174 H 355.1°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#B73674
RGB	rgb(183, 54, 116)
HSL	hsl(331, 54%, 46%)
HSV	hsv(331, 70%, 72%)
CMYK	cmyk(0%, 70.5%, 36.6%, 28.2%)
CIE-LAB	lab(44.19, 56.60, -5.89)
CIE-LCH	lch(44.19, 56.91, 354.05°)
OKLab	oklab(54.18% 0.1734 -0.0148)
OKLCH	oklch(54.18% 0.174 355.1)
XYZ	xyz(24.0015, 13.9694, 17.9520)
Luminance	0.1397 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73674 #36B779

analogous

#B736B5 #B73674 #B73936

triadic

#B73674 #74B736 #3674B7

tetradic

#B73674 #B5B736 #36B779 #3936B7

square

#B73674 #B5B736 #36B779 #3936B7

split-complementary

#B73674 #36B739 #36B5B7

monochromatic

#581A38 #882856 #B73674 #CF5B93 #DD8BB2

Accessibility & contrast

On white

5.54

#B73674 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#B73674 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73674

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73674	#FFFFFF	#000000	##FFFFFF
##B73674	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D5976

Deuteranopia (green-blind)

#717171

Tritanopia (blue-blind)

#C52A50

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #b73674;
/* rgb */ color: rgb(183, 54, 116);
/* oklch */ color: oklch(54.2% 0.174 355.1);

Tailwind

colors: {
  custom: {
    50: '#d1779c',
    500: '#b73674',
    950: '#000000',
  },
}

SCSS

$custom: #b73674;
$custom-light: #d1779c;
$custom-dark: #000000;

JSON

{
  "hex": "#b73674",
  "rgb": {
    "r": 183,
    "g": 54,
    "b": 116
  },
  "hsl": {
    "h": 331.163,
    "s": 54.43,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54176,
    "c": 0.17404,
    "h": 355.1
  },
  "luminance": 0.13967
}

Semantic roles & 50–950 ramp

primary

#B73674

secondary

#82C7A6

accent

#DE974A

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #B73674

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →