#B73591#B73591

#B73591 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 55.3% C 0.191 H 341.9°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#B73591
RGB	rgb(183, 53, 145)
HSL	hsl(318, 55%, 46%)
HSV	hsv(318, 71%, 72%)
CMYK	cmyk(0%, 71%, 20.8%, 28.2%)
CIE-LAB	lab(45.17, 60.57, -22.10)
CIE-LCH	lch(45.17, 64.47, 339.96°)
OKLab	oklab(55.25% 0.1815 -0.0593)
OKLCH	oklch(55.25% 0.191 341.9)
XYZ	xyz(25.9132, 14.6604, 28.2476)
Luminance	0.1466 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73591 #35B75B

analogous

#9C35B7 #B73591 #B73550

triadic

#B73591 #91B735 #3591B7

tetradic

#B73591 #B79C35 #35B75B #3550B7

square

#B73591 #B79C35 #35B75B #3550B7

split-complementary

#B73591 #50B735 #35B79C

monochromatic

#581A46 #88276B #B73591 #CF5AAD #DD89C5

Accessibility & contrast

On white

5.34

#B73591 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#B73591 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73591

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73591	#FFFFFF	#000000	##FFFFFF
##B73591	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405D94

Deuteranopia (green-blind)

#69738E

Tritanopia (blue-blind)

#C2375E

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b73591;
/* rgb */ color: rgb(183, 53, 145);
/* oklch */ color: oklch(55.3% 0.191 341.9);

Tailwind

colors: {
  custom: {
    50: '#d077b1',
    500: '#b73591',
    950: '#000000',
  },
}

SCSS

$custom: #b73591;
$custom-light: #d077b1;
$custom-dark: #000000;

JSON

{
  "hex": "#b73591",
  "rgb": {
    "r": 183,
    "g": 53,
    "b": 145
  },
  "hsl": {
    "h": 317.538,
    "s": 55.085,
    "l": 46.275
  },
  "oklch": {
    "l": 0.55253,
    "c": 0.19099,
    "h": 341.9
  },
  "luminance": 0.14658
}

Semantic roles & 50–950 ramp

primary

#B73591

secondary

#81C795

accent

#DE7549

background

#FDF7FA

surface

#FAEEF5

border

#D3C9CF

text

#140A10

muted

#837C7F

Preview Lab

Preview with #B73591

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →