#B73496#B73496

#B73496 is a mid, vivid pink. Relative luminance 0.147; OKLCH L 55.4% C 0.195 H 339.8°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#B73496
RGB	rgb(183, 52, 150)
HSL	hsl(315, 56%, 46%)
HSV	hsv(315, 72%, 72%)
CMYK	cmyk(0%, 71.6%, 18%, 28.2%)
CIE-LAB	lab(45.26, 61.61, -24.97)
CIE-LCH	lch(45.26, 66.48, 337.94°)
OKLab	oklab(55.39% 0.1834 -0.0674)
OKLCH	oklch(55.39% 0.195 339.8)
XYZ	xyz(26.2621, 14.7278, 30.3079)
Luminance	0.1472 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73496 #34B755

analogous

#9634B7 #B73496 #B73454

triadic

#B73496 #96B734 #3496B7

tetradic

#B73496 #B79634 #34B755 #3454B7

square

#B73496 #B79634 #34B755 #3454B7

split-complementary

#B73496 #54B734 #34B796

monochromatic

#581948 #87266F #B73496 #D059B2 #DD88C8

Accessibility & contrast

On white

5.32

#B73496 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#B73496 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73496

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73496	#FFFFFF	#000000	##FFFFFF
##B73496	1.00	5.32	3.94	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C5E99

Deuteranopia (green-blind)

#667393

Tritanopia (blue-blind)

#C23861

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b73496;
/* rgb */ color: rgb(183, 52, 150);
/* oklch */ color: oklch(55.4% 0.195 339.8);

Tailwind

colors: {
  custom: {
    50: '#d077b5',
    500: '#b73496',
    950: '#000000',
  },
}

SCSS

$custom: #b73496;
$custom-light: #d077b5;
$custom-dark: #000000;

JSON

{
  "hex": "#b73496",
  "rgb": {
    "r": 183,
    "g": 52,
    "b": 150
  },
  "hsl": {
    "h": 315.115,
    "s": 55.745,
    "l": 46.078
  },
  "oklch": {
    "l": 0.55392,
    "c": 0.19542,
    "h": 339.8
  },
  "luminance": 0.14725
}

Semantic roles & 50–950 ramp

primary

#B73496

secondary

#80C792

accent

#DF6F49

background

#FDF7FB

surface

#FAEEF6

border

#D3C9D0

text

#140A11

muted

#837C80

Preview Lab

Preview with #B73496

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →