#B73474#B73474

#B73474 is a mid, vivid pink. Relative luminance 0.138; OKLCH L 54.0% C 0.176 H 354.8°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX#B73474
RGBrgb(183, 52, 116)
HSLhsl(331, 56%, 46%)
HSVhsv(331, 72%, 72%)
CMYKcmyk(0%, 71.6%, 36.6%, 28.2%)
CIE-LABlab(43.93, 57.33, -6.29)
CIE-LCHlch(43.93, 57.68, 353.74°)
OKLaboklab(53.98% 0.1757 -0.0159)
OKLCHoklch(53.98% 0.176 354.8)
XYZxyz(23.9103, 13.7871, 17.9216)
Luminance0.1378 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#B73474 #34B777
analogous
#B734B5 #B73474 #B73534
triadic
#B73474 #74B734 #3474B7
tetradic
#B73474 #B5B734 #34B777 #3534B7
square
#B73474 #B5B734 #34B777 #3534B7
split-complementary
#B73474 #34B735 #34B5B7
monochromatic
#581938 #872656 #B73474 #D05993 #DD88B2

Accessibility & contrast

On white

5.59
#B73474 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.76
#B73474 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73474
5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##B73474#FFFFFF#000000##FFFFFF
##B734741.005.593.765.59
#FFFFFF5.591.0021.001.00
#0000003.7621.001.0021.00
##FFFFFF5.591.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4C5876
Deuteranopia (green-blind)
#717171
Tritanopia (blue-blind)
#C5274F
Achromatopsia (no color)
#686868

Design tokens & code

CSS
--color: #b73474;
/* rgb */ color: rgb(183, 52, 116);
/* oklch */ color: oklch(54.0% 0.176 354.8);
Tailwind
colors: {
  custom: {
    50: '#d1769c',
    500: '#b73474',
    950: '#000000',
  },
}
SCSS
$custom: #b73474;
$custom-light: #d1769c;
$custom-dark: #000000;
JSON
{
  "hex": "#b73474",
  "rgb": {
    "r": 183,
    "g": 52,
    "b": 116
  },
  "hsl": {
    "h": 330.687,
    "s": 55.745,
    "l": 46.078
  },
  "oklch": {
    "l": 0.53983,
    "c": 0.17644,
    "h": 354.8
  },
  "luminance": 0.13784
}

Semantic roles & 50–950 ramp

primary
#B73474
secondary
#80C7A4
accent
#DF9649
background
#FDF7F9
surface
#FAEEF2
border
#D3C9CC
text
#15090E
muted
#837B7E

Preview Lab

Preview with #B73474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#B73474 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva