#B73474#B73474

#B73474 is a mid, vivid pink. Relative luminance 0.138; OKLCH L 54.0% C 0.176 H 354.8°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#B73474
RGB	rgb(183, 52, 116)
HSL	hsl(331, 56%, 46%)
HSV	hsv(331, 72%, 72%)
CMYK	cmyk(0%, 71.6%, 36.6%, 28.2%)
CIE-LAB	lab(43.93, 57.33, -6.29)
CIE-LCH	lch(43.93, 57.68, 353.74°)
OKLab	oklab(53.98% 0.1757 -0.0159)
OKLCH	oklch(53.98% 0.176 354.8)
XYZ	xyz(23.9103, 13.7871, 17.9216)
Luminance	0.1378 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73474 #34B777

analogous

#B734B5 #B73474 #B73534

triadic

#B73474 #74B734 #3474B7

tetradic

#B73474 #B5B734 #34B777 #3534B7

square

#B73474 #B5B734 #34B777 #3534B7

split-complementary

#B73474 #34B735 #34B5B7

monochromatic

#581938 #872656 #B73474 #D05993 #DD88B2

Accessibility & contrast

On white

5.59

#B73474 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#B73474 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73474

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73474	#FFFFFF	#000000	##FFFFFF
##B73474	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C5876

Deuteranopia (green-blind)

#717171

Tritanopia (blue-blind)

#C5274F

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #b73474;
/* rgb */ color: rgb(183, 52, 116);
/* oklch */ color: oklch(54.0% 0.176 354.8);

Tailwind

colors: {
  custom: {
    50: '#d1769c',
    500: '#b73474',
    950: '#000000',
  },
}

SCSS

$custom: #b73474;
$custom-light: #d1769c;
$custom-dark: #000000;

JSON

{
  "hex": "#b73474",
  "rgb": {
    "r": 183,
    "g": 52,
    "b": 116
  },
  "hsl": {
    "h": 330.687,
    "s": 55.745,
    "l": 46.078
  },
  "oklch": {
    "l": 0.53983,
    "c": 0.17644,
    "h": 354.8
  },
  "luminance": 0.13784
}

Semantic roles & 50–950 ramp

primary

#B73474

secondary

#80C7A4

accent

#DF9649

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #B73474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →