#B73444#B73444

#B73444 is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.7% C 0.167 H 18.3°. Best body text is #FFFFFF at 5.85:1 contrast (WCAG AA passes).

Color values

HEX	#B73444
RGB	rgb(183, 52, 68)
HSL	hsl(353, 56%, 46%)
HSV	hsv(353, 72%, 72%)
CMYK	cmyk(0%, 71.6%, 62.8%, 28.2%)
CIE-LAB	lab(42.68, 53.15, 21.75)
CIE-LCH	lch(42.68, 57.43, 22.26°)
OKLab	oklab(52.65% 0.1582 0.0525)
OKLCH	oklch(52.65% 0.167 18.3)
XYZ	xyz(21.8020, 12.9438, 6.8181)
Luminance	0.1294 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73444 #34B7A7

analogous

#B73485 #B73444 #B76534

triadic

#B73444 #44B734 #3444B7

tetradic

#B73444 #85B734 #34B7A7 #6534B7

square

#B73444 #85B734 #34B7A7 #6534B7

split-complementary

#B73444 #34B765 #3485B7

monochromatic

#581921 #872632 #B73444 #D05967 #DD8893

Accessibility & contrast

On white

5.85

#B73444 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#B73444 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73444

5.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73444	#FFFFFF	#000000	##FFFFFF
##B73444	1.00	5.85	3.59	5.85
#FFFFFF	5.85	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#575344

Deuteranopia (green-blind)

#796F40

Tritanopia (blue-blind)

#C90B3B

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #b73444;
/* rgb */ color: rgb(183, 52, 68);
/* oklch */ color: oklch(52.7% 0.167 18.3);

Tailwind

colors: {
  custom: {
    50: '#d47577',
    500: '#b73444',
    950: '#000000',
  },
}

SCSS

$custom: #b73444;
$custom-light: #d47577;
$custom-dark: #000000;

JSON

{
  "hex": "#b73444",
  "rgb": {
    "r": 183,
    "g": 52,
    "b": 68
  },
  "hsl": {
    "h": 352.672,
    "s": 55.745,
    "l": 46.078
  },
  "oklch": {
    "l": 0.52653,
    "c": 0.16666,
    "h": 18.3
  },
  "luminance": 0.12941
}

Semantic roles & 50–950 ramp

primary

#B73444

secondary

#80C7BE

accent

#DFCD49

background

#FDF7F7

surface

#FBEDED

border

#D4C8C8

text

#150908

muted

#837B7B

Preview Lab

Preview with #B73444

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →