#B73436#B73436
#B73436 is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.4% C 0.168 H 24.3°. Best body text is #FFFFFF at 5.90:1 contrast (WCAG AA passes).
Color values
| HEX | #B73436 |
|---|---|
| RGB | rgb(183, 52, 54) |
| HSL | hsl(359, 56%, 46%) |
| HSV | hsv(359, 72%, 72%) |
| CMYK | cmyk(0%, 71.6%, 70.5%, 28.2%) |
| CIE-LAB | lab(42.45, 52.36, 29.97) |
| CIE-LCH | lch(42.45, 60.33, 29.79°) |
| OKLab | oklab(52.41% 0.1528 0.0691) |
| OKLCH | oklch(52.41% 0.168 24.3) |
| XYZ | xyz(21.4246, 12.7928, 4.8304) |
| Luminance | 0.1279 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 2.50
Cardinal
#C41E3A
ΔE00 4.03
Reddish
#C44240
ΔE00 4.29
Lipstick Red
#C0022F
ΔE00 4.31
Firebrick
#B22222
ΔE00 4.37
Brown
#A52A2A
ΔE00 4.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73436 #34B7B5
analogous
#B73477 #B73436 #B77334
triadic
#B73436 #36B734 #3436B7
tetradic
#B73436 #77B734 #34B7B5 #7334B7
square
#B73436 #77B734 #34B7B5 #7334B7
split-complementary
#B73436 #34B773 #3477B7
monochromatic
#58191A #872628 #B73436 #D0595A #DD8889
Accessibility & contrast
On white
5.90
#B73436 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.56
#B73436 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73436
5.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73436 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73436 | 1.00 | 5.90 | 3.56 | 5.90 |
| #FFFFFF | 5.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#595235
Deuteranopia (green-blind)
#7A6F32
Tritanopia (blue-blind)
#C90136
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #b73436; /* rgb */ color: rgb(183, 52, 54); /* oklch */ color: oklch(52.4% 0.168 24.3);
Tailwind
colors: {
custom: {
50: '#d5756d',
500: '#b73436',
950: '#000000',
},
}SCSS
$custom: #b73436; $custom-light: #d5756d; $custom-dark: #000000;
JSON
{
"hex": "#b73436",
"rgb": {
"r": 183,
"g": 52,
"b": 54
},
"hsl": {
"h": 359.084,
"s": 55.745,
"l": 46.078
},
"oklch": {
"l": 0.52409,
"c": 0.16768,
"h": 24.3
},
"luminance": 0.1279
}Semantic roles & 50–950 ramp
primary
#B73436
secondary
#80C7C6
accent
#DFDD49
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160907
muted
#847B7A