#B73429#B73429
#B73429 is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.2% C 0.170 H 29.0°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).
Color values
| HEX | #B73429 |
|---|---|
| RGB | rgb(183, 52, 41) |
| HSL | hsl(5, 63%, 44%) |
| HSV | hsv(5, 78%, 72%) |
| CMYK | cmyk(0%, 71.6%, 77.6%, 28.2%) |
| CIE-LAB | lab(42.29, 51.79, 37.32) |
| CIE-LCH | lch(42.29, 63.84, 35.77°) |
| OKLab | oklab(52.24% 0.1483 0.0821) |
| OKLCH | oklch(52.24% 0.17 29) |
| XYZ | xyz(21.1591, 12.6866, 3.4320) |
| Luminance | 0.1268 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Firebrick
#B22222
ΔE00 3.19
Scarlet
#BE0119
ΔE00 4.23
Brick
#A03623
ΔE00 4.77
Dull Red
#BB3F3F
ΔE00 5.10
Brownish Red
#9E3623
ΔE00 5.14
Brown
#A52A2A
ΔE00 5.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73429 #29ACB7
analogous
#B72965 #B73429 #B77B29
triadic
#B73429 #29B734 #3429B7
tetradic
#B73429 #65B729 #29ACB7 #7B29B7
square
#B73429 #65B729 #29ACB7 #7B29B7
split-complementary
#B73429 #29B77B #2965B7
monochromatic
#531813 #85261E #B73429 #D65247 #E18179
Accessibility & contrast
On white
5.94
#B73429 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.54
#B73429 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73429
5.94:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73429 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73429 | 1.00 | 5.94 | 3.54 | 5.94 |
| #FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.54 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B5227
Deuteranopia (green-blind)
#7B6E24
Tritanopia (blue-blind)
#CA0033
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #b73429; /* rgb */ color: rgb(183, 52, 41); /* oklch */ color: oklch(52.2% 0.170 29.0);
Tailwind
colors: {
custom: {
50: '#d57464',
500: '#b73429',
950: '#000000',
},
}SCSS
$custom: #b73429; $custom-light: #d57464; $custom-dark: #000000;
JSON
{
"hex": "#b73429",
"rgb": {
"r": 183,
"g": 52,
"b": 41
},
"hsl": {
"h": 4.648,
"s": 63.393,
"l": 43.922
},
"oklch": {
"l": 0.52236,
"c": 0.1695,
"h": 29
},
"luminance": 0.12683
}Semantic roles & 50–950 ramp
primary
#B73429
secondary
#73C2C9
accent
#DAE641
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160905
muted
#847B7A