#B73427#B73427
#B73427 is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.2% C 0.170 H 29.6°. Best body text is #FFFFFF at 5.94:1 contrast (WCAG AA passes).
Color values
| HEX | #B73427 |
|---|---|
| RGB | rgb(183, 52, 39) |
| HSL | hsl(5, 65%, 44%) |
| HSV | hsv(5, 79%, 72%) |
| CMYK | cmyk(0%, 71.6%, 78.7%, 28.2%) |
| CIE-LAB | lab(42.27, 51.72, 38.40) |
| CIE-LCH | lch(42.27, 64.42, 36.59°) |
| OKLab | oklab(52.21% 0.1476 0.0839) |
| OKLCH | oklch(52.21% 0.17 29.6) |
| XYZ | xyz(21.1251, 12.6730, 3.2529) |
| Luminance | 0.1267 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Firebrick
#B22222
ΔE00 3.38
Scarlet
#BE0119
ΔE00 4.28
Brick
#A03623
ΔE00 4.62
Brownish Red
#9E3623
ΔE00 5.01
Rusty Red
#AF2F0D
ΔE00 5.36
Brown
#A52A2A
ΔE00 5.47
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73427 #27AAB7
analogous
#B72762 #B73427 #B77C27
triadic
#B73427 #27B734 #3427B7
tetradic
#B73427 #62B727 #27AAB7 #7C27B7
square
#B73427 #62B727 #27AAB7 #7C27B7
split-complementary
#B73427 #27B77C #2762B7
monochromatic
#521711 #85261C #B73427 #D75144 #E28076
Accessibility & contrast
On white
5.94
#B73427 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.53
#B73427 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73427
5.94:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73427 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73427 | 1.00 | 5.94 | 3.53 | 5.94 |
| #FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.94 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5B5124
Deuteranopia (green-blind)
#7B6E21
Tritanopia (blue-blind)
#CA0032
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #b73427; /* rgb */ color: rgb(183, 52, 39); /* oklch */ color: oklch(52.2% 0.170 29.6);
Tailwind
colors: {
custom: {
50: '#d57462',
500: '#b73427',
950: '#000000',
},
}SCSS
$custom: #b73427; $custom-light: #d57462; $custom-dark: #000000;
JSON
{
"hex": "#b73427",
"rgb": {
"r": 183,
"g": 52,
"b": 39
},
"hsl": {
"h": 5.417,
"s": 64.865,
"l": 43.529
},
"oklch": {
"l": 0.52214,
"c": 0.16982,
"h": 29.6
},
"luminance": 0.1267
}Semantic roles & 50–950 ramp
primary
#B73427
secondary
#70C1C9
accent
#D9E840
background
#FEF7F5
surface
#FCEDEA
border
#D5C8C6
text
#160905
muted
#847B79