#B73378#B73378

#B73378 is a mid, vivid pink. Relative luminance 0.138; OKLCH L 54.0% C 0.179 H 352.8°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#B73378
RGB	rgb(183, 51, 120)
HSL	hsl(329, 56%, 46%)
HSV	hsv(329, 72%, 72%)
CMYK	cmyk(0%, 72.1%, 34.4%, 28.2%)
CIE-LAB	lab(43.94, 58.14, -8.74)
CIE-LCH	lch(43.94, 58.79, 351.46°)
OKLab	oklab(54.04% 0.178 -0.0224)
OKLCH	oklch(54.04% 0.179 352.8)
XYZ	xyz(24.1038, 13.7938, 19.1588)
Luminance	0.1379 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73378 #33B772

analogous

#B433B7 #B73378 #B73336

triadic

#B73378 #78B733 #3378B7

tetradic

#B73378 #B7B433 #33B772 #3336B7

square

#B73378 #B7B433 #33B772 #3336B7

split-complementary

#B73378 #36B733 #33B7B4

monochromatic

#571839 #872659 #B73378 #D05796 #DE87B4

Accessibility & contrast

On white

5.59

#B73378 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#B73378 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73378

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73378	#FFFFFF	#000000	##FFFFFF
##B73378	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A597A

Deuteranopia (green-blind)

#6F7175

Tritanopia (blue-blind)

#C52851

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #b73378;
/* rgb */ color: rgb(183, 51, 120);
/* oklch */ color: oklch(54.0% 0.179 352.8);

Tailwind

colors: {
  custom: {
    50: '#d1769f',
    500: '#b73378',
    950: '#000000',
  },
}

SCSS

$custom: #b73378;
$custom-light: #d1769f;
$custom-dark: #000000;

JSON

{
  "hex": "#b73378",
  "rgb": {
    "r": 183,
    "g": 51,
    "b": 120
  },
  "hsl": {
    "h": 328.636,
    "s": 56.41,
    "l": 45.882
  },
  "oklch": {
    "l": 0.54035,
    "c": 0.17942,
    "h": 352.8
  },
  "luminance": 0.13791
}

Semantic roles & 50–950 ramp

primary

#B73378

secondary

#7FC7A1

accent

#E09048

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #B73378

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →