#B73374#B73374

#B73374 is a mid, vivid pink. Relative luminance 0.137; OKLCH L 53.9% C 0.178 H 354.7°. Best body text is #FFFFFF at 5.62:1 contrast (WCAG AA passes).

Color values

HEX	#B73374
RGB	rgb(183, 51, 116)
HSL	hsl(330, 56%, 46%)
HSV	hsv(330, 72%, 72%)
CMYK	cmyk(0%, 72.1%, 36.6%, 28.2%)
CIE-LAB	lab(43.80, 57.69, -6.48)
CIE-LCH	lch(43.80, 58.05, 353.59°)
OKLab	oklab(53.89% 0.1769 -0.0164)
OKLCH	oklch(53.89% 0.178 354.7)
XYZ	xyz(23.8662, 13.6987, 17.9069)
Luminance	0.1370 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73374 #33B776

analogous

#B733B6 #B73374 #B73433

triadic

#B73374 #74B733 #3374B7

tetradic

#B73374 #B6B733 #33B776 #3433B7

square

#B73374 #B6B733 #33B776 #3433B7

split-complementary

#B73374 #33B734 #33B6B7

monochromatic

#571837 #872656 #B73374 #D05793 #DE87B2

Accessibility & contrast

On white

5.62

#B73374 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#B73374 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73374

5.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73374	#FFFFFF	#000000	##FFFFFF
##B73374	1.00	5.62	3.74	5.62
#FFFFFF	5.62	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B5876

Deuteranopia (green-blind)

#707071

Tritanopia (blue-blind)

#C5264F

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #b73374;
/* rgb */ color: rgb(183, 51, 116);
/* oklch */ color: oklch(53.9% 0.178 354.7);

Tailwind

colors: {
  custom: {
    50: '#d1769c',
    500: '#b73374',
    950: '#000000',
  },
}

SCSS

$custom: #b73374;
$custom-light: #d1769c;
$custom-dark: #000000;

JSON

{
  "hex": "#b73374",
  "rgb": {
    "r": 183,
    "g": 51,
    "b": 116
  },
  "hsl": {
    "h": 330.455,
    "s": 56.41,
    "l": 45.882
  },
  "oklch": {
    "l": 0.53889,
    "c": 0.17762,
    "h": 354.7
  },
  "luminance": 0.13696
}

Semantic roles & 50–950 ramp

primary

#B73374

secondary

#7FC7A3

accent

#E09548

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #B73374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →