#B73348#B73348
#B73348 is a mid, vivid red. Relative luminance 0.129; OKLCH L 52.6% C 0.168 H 16.2°. Best body text is #FFFFFF at 5.86:1 contrast (WCAG AA passes).
Color values
| HEX | #B73348 |
|---|---|
| RGB | rgb(183, 51, 72) |
| HSL | hsl(350, 56%, 46%) |
| HSV | hsv(350, 72%, 72%) |
| CMYK | cmyk(0%, 72.1%, 60.7%, 28.2%) |
| CIE-LAB | lab(42.62, 53.78, 19.20) |
| CIE-LCH | lch(42.62, 57.10, 19.65°) |
| OKLab | oklab(52.64% 0.161 0.0469) |
| OKLCH | oklch(52.64% 0.168 16.2) |
| XYZ | xyz(21.8842, 12.9059, 7.4684) |
| Luminance | 0.1290 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rose Red
#BE013C
ΔE00 3.99
Cardinal
#C41E3A
ΔE00 4.16
Ruby
#CA0147
ΔE00 4.17
Dusty Red
#B9484E
ΔE00 4.59
Rouge
#AB1239
ΔE00 5.34
Lipstick
#D5174E
ΔE00 5.37
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73348 #33B7A2
analogous
#B7338A #B73348 #B76033
triadic
#B73348 #48B733 #3348B7
tetradic
#B73348 #8AB733 #33B7A2 #6033B7
square
#B73348 #8AB733 #33B7A2 #6033B7
split-complementary
#B73348 #33B760 #338AB7
monochromatic
#571822 #872635 #B73348 #D0576A #DE8795
Accessibility & contrast
On white
5.86
#B73348 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.58
#B73348 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73348
5.86:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73348 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73348 | 1.00 | 5.86 | 3.58 | 5.86 |
| #FFFFFF | 5.86 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.86 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#565348
Deuteranopia (green-blind)
#786F44
Tritanopia (blue-blind)
#C80B3C
Achromatopsia (no color)
#656565
Design tokens & code
CSS
--color: #b73348; /* rgb */ color: rgb(183, 51, 72); /* oklch */ color: oklch(52.6% 0.168 16.2);
Tailwind
colors: {
custom: {
50: '#d3757a',
500: '#b73348',
950: '#000000',
},
}SCSS
$custom: #b73348; $custom-light: #d3757a; $custom-dark: #000000;
JSON
{
"hex": "#b73348",
"rgb": {
"r": 183,
"g": 51,
"b": 72
},
"hsl": {
"h": 350.455,
"s": 56.41,
"l": 45.882
},
"oklch": {
"l": 0.52635,
"c": 0.16764,
"h": 16.2
},
"luminance": 0.12903
}Semantic roles & 50–950 ramp
primary
#B73348
secondary
#7FC7BC
accent
#E0C848
background
#FDF7F7
surface
#FBEDED
border
#D4C8C8
text
#150909
muted
#837B7B