#B73294#B73294

#B73294 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 55.1% C 0.196 H 340.5°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#B73294
RGB	rgb(183, 50, 148)
HSL	hsl(316, 57%, 46%)
HSV	hsv(316, 73%, 72%)
CMYK	cmyk(0%, 72.7%, 19.1%, 28.2%)
CIE-LAB	lab(44.93, 62.02, -24.28)
CIE-LCH	lch(44.93, 66.61, 338.62°)
OKLab	oklab(55.12% 0.1852 -0.0654)
OKLCH	oklch(55.12% 0.196 340.5)
XYZ	xyz(26.0151, 14.4892, 29.4378)
Luminance	0.1449 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73294 #32B755

analogous

#9732B7 #B73294 #B73252

triadic

#B73294 #94B732 #3294B7

tetradic

#B73294 #B79732 #32B755 #3252B7

square

#B73294 #B79732 #32B755 #3252B7

split-complementary

#B73294 #52B732 #32B797

monochromatic

#571846 #87256D #B73294 #D156B0 #DE86C7

Accessibility & contrast

On white

5.39

#B73294 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#B73294 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73294

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73294	#FFFFFF	#000000	##FFFFFF
##B73294	1.00	5.39	3.90	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C5D97

Deuteranopia (green-blind)

#667291

Tritanopia (blue-blind)

#C2365F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b73294;
/* rgb */ color: rgb(183, 50, 148);
/* oklch */ color: oklch(55.1% 0.196 340.5);

Tailwind

colors: {
  custom: {
    50: '#d076b3',
    500: '#b73294',
    950: '#000000',
  },
}

SCSS

$custom: #b73294;
$custom-light: #d076b3;
$custom-dark: #000000;

JSON

{
  "hex": "#b73294",
  "rgb": {
    "r": 183,
    "g": 50,
    "b": 148
  },
  "hsl": {
    "h": 315.789,
    "s": 57.082,
    "l": 45.686
  },
  "oklch": {
    "l": 0.55122,
    "c": 0.19643,
    "h": 340.5
  },
  "luminance": 0.14487
}

Semantic roles & 50–950 ramp

primary

#B73294

secondary

#7DC791

accent

#E07047

background

#FDF7FB

surface

#FAEEF6

border

#D3C9D0

text

#140911

muted

#837B80

Preview Lab

Preview with #B73294

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →