#B73274#B73274

#B73274 is a mid, vivid pink. Relative luminance 0.136; OKLCH L 53.8% C 0.179 H 354.6°. Best body text is #FFFFFF at 5.64:1 contrast (WCAG AA passes).

Color values

HEX	#B73274
RGB	rgb(183, 50, 116)
HSL	hsl(330, 57%, 46%)
HSV	hsv(330, 73%, 72%)
CMYK	cmyk(0%, 72.7%, 36.6%, 28.2%)
CIE-LAB	lab(43.67, 58.04, -6.66)
CIE-LCH	lch(43.67, 58.43, 353.45°)
OKLab	oklab(53.8% 0.178 -0.0169)
OKLCH	oklch(53.8% 0.179 354.6)
XYZ	xyz(23.8229, 13.6123, 17.8925)
Luminance	0.1361 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73274 #32B775

analogous

#B732B6 #B73274 #B73332

triadic

#B73274 #74B732 #3274B7

tetradic

#B73274 #B6B732 #32B775 #3332B7

square

#B73274 #B6B732 #32B775 #3332B7

split-complementary

#B73274 #32B733 #32B6B7

monochromatic

#571837 #872556 #B73274 #D15693 #DE86B1

Accessibility & contrast

On white

5.64

#B73274 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#B73274 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73274

5.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73274	#FFFFFF	#000000	##FFFFFF
##B73274	1.00	5.64	3.72	5.64
#FFFFFF	5.64	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B5876

Deuteranopia (green-blind)

#707071

Tritanopia (blue-blind)

#C5254F

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #b73274;
/* rgb */ color: rgb(183, 50, 116);
/* oklch */ color: oklch(53.8% 0.179 354.6);

Tailwind

colors: {
  custom: {
    50: '#d1759c',
    500: '#b73274',
    950: '#000000',
  },
}

SCSS

$custom: #b73274;
$custom-light: #d1759c;
$custom-dark: #000000;

JSON

{
  "hex": "#b73274",
  "rgb": {
    "r": 183,
    "g": 50,
    "b": 116
  },
  "hsl": {
    "h": 330.226,
    "s": 57.082,
    "l": 45.686
  },
  "oklch": {
    "l": 0.53796,
    "c": 0.17878,
    "h": 354.6
  },
  "luminance": 0.13609
}

Semantic roles & 50–950 ramp

primary

#B73274

secondary

#7DC7A3

accent

#E09447

background

#FDF7F9

surface

#FAEEF2

border

#D3C9CC

text

#15090E

muted

#837B7E

Preview Lab

Preview with #B73274

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →