#B73244#B73244
#B73244 is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.5% C 0.169 H 17.8°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).
Color values
| HEX | #B73244 |
|---|---|
| RGB | rgb(183, 50, 68) |
| HSL | hsl(352, 57%, 46%) |
| HSV | hsv(352, 73%, 72%) |
| CMYK | cmyk(0%, 72.7%, 62.8%, 28.2%) |
| CIE-LAB | lab(42.41, 53.88, 21.41) |
| CIE-LCH | lch(42.41, 57.98, 21.67°) |
| OKLab | oklab(52.46% 0.1605 0.0517) |
| OKLCH | oklch(52.46% 0.169 17.8) |
| XYZ | xyz(21.7147, 12.7690, 6.7890) |
| Luminance | 0.1277 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 3.30
Rose Red
#BE013C
ΔE00 3.83
Dusty Red
#B9484E
ΔE00 4.44
Ruby
#CA0147
ΔE00 4.59
Dull Red
#BB3F3F
ΔE00 4.89
Lipstick Red
#C0022F
ΔE00 5.03
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73244 #32B7A5
analogous
#B73286 #B73244 #B76232
triadic
#B73244 #44B732 #3244B7
tetradic
#B73244 #86B732 #32B7A5 #6232B7
square
#B73244 #86B732 #32B7A5 #6232B7
split-complementary
#B73244 #32B762 #3286B7
monochromatic
#571820 #872532 #B73244 #D15666 #DE8692
Accessibility & contrast
On white
5.91
#B73244 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.55
#B73244 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73244
5.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73244 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73244 | 1.00 | 5.91 | 3.55 | 5.91 |
| #FFFFFF | 5.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.55 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#565244
Deuteranopia (green-blind)
#786E40
Tritanopia (blue-blind)
#C9043A
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #b73244; /* rgb */ color: rgb(183, 50, 68); /* oklch */ color: oklch(52.5% 0.169 17.8);
Tailwind
colors: {
custom: {
50: '#d47477',
500: '#b73244',
950: '#000000',
},
}SCSS
$custom: #b73244; $custom-light: #d47477; $custom-dark: #000000;
JSON
{
"hex": "#b73244",
"rgb": {
"r": 183,
"g": 50,
"b": 68
},
"hsl": {
"h": 351.88,
"s": 57.082,
"l": 45.686
},
"oklch": {
"l": 0.52456,
"c": 0.16864,
"h": 17.8
},
"luminance": 0.12766
}Semantic roles & 50–950 ramp
primary
#B73244
secondary
#7DC7BD
accent
#E0CC47
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160908
muted
#847B7B