#B73243#B73243
#B73243 is a mid, vivid red. Relative luminance 0.128; OKLCH L 52.4% C 0.169 H 18.3°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).
Color values
| HEX | #B73243 |
|---|---|
| RGB | rgb(183, 50, 67) |
| HSL | hsl(352, 57%, 46%) |
| HSV | hsv(352, 73%, 72%) |
| CMYK | cmyk(0%, 72.7%, 63.4%, 28.2%) |
| CIE-LAB | lab(42.39, 53.82, 22.00) |
| CIE-LCH | lch(42.39, 58.14, 22.23°) |
| OKLab | oklab(52.44% 0.1601 0.0529) |
| OKLCH | oklch(52.44% 0.169 18.3) |
| XYZ | xyz(21.6844, 12.7569, 6.6296) |
| Luminance | 0.1275 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 3.11
Rose Red
#BE013C
ΔE00 3.89
Dusty Red
#B9484E
ΔE00 4.40
Dull Red
#BB3F3F
ΔE00 4.63
Ruby
#CA0147
ΔE00 4.77
Lipstick Red
#C0022F
ΔE00 4.82
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73243 #32B7A6
analogous
#B73285 #B73243 #B76332
triadic
#B73243 #43B732 #3243B7
tetradic
#B73243 #85B732 #32B7A6 #6332B7
square
#B73243 #85B732 #32B7A6 #6332B7
split-complementary
#B73243 #32B763 #3285B7
monochromatic
#571820 #872531 #B73243 #D15665 #DE8691
Accessibility & contrast
On white
5.91
#B73243 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.55
#B73243 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73243
5.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73243 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73243 | 1.00 | 5.91 | 3.55 | 5.91 |
| #FFFFFF | 5.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.55 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#575243
Deuteranopia (green-blind)
#786E3F
Tritanopia (blue-blind)
#C90339
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #b73243; /* rgb */ color: rgb(183, 50, 67); /* oklch */ color: oklch(52.4% 0.169 18.3);
Tailwind
colors: {
custom: {
50: '#d47477',
500: '#b73243',
950: '#000000',
},
}SCSS
$custom: #b73243; $custom-light: #d47477; $custom-dark: #000000;
JSON
{
"hex": "#b73243",
"rgb": {
"r": 183,
"g": 50,
"b": 67
},
"hsl": {
"h": 352.331,
"s": 57.082,
"l": 45.686
},
"oklch": {
"l": 0.52436,
"c": 0.16866,
"h": 18.3
},
"luminance": 0.12754
}Semantic roles & 50–950 ramp
primary
#B73243
secondary
#7DC7BE
accent
#E0CD47
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160908
muted
#847B7B