#B73241#B73241
#B73241 is a mid, vivid red. Relative luminance 0.127; OKLCH L 52.4% C 0.169 H 19.2°. Best body text is #FFFFFF at 5.92:1 contrast (WCAG AA passes).
Color values
| HEX | #B73241 |
|---|---|
| RGB | rgb(183, 50, 65) |
| HSL | hsl(353, 57%, 46%) |
| HSV | hsv(353, 73%, 72%) |
| CMYK | cmyk(0%, 72.7%, 64.5%, 28.2%) |
| CIE-LAB | lab(42.36, 53.70, 23.18) |
| CIE-LCH | lch(42.36, 58.49, 23.35°) |
| OKLab | oklab(52.4% 0.1594 0.0554) |
| OKLCH | oklch(52.4% 0.169 19.2) |
| XYZ | xyz(21.6254, 12.7333, 6.3191) |
| Luminance | 0.1273 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.81
Rose Red
#BE013C
ΔE00 4.09
Dull Red
#BB3F3F
ΔE00 4.13
Dusty Red
#B9484E
ΔE00 4.39
Lipstick Red
#C0022F
ΔE00 4.43
Cherry (survey)
#CF0234
ΔE00 4.99
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73241 #32B7A8
analogous
#B73283 #B73241 #B76532
triadic
#B73241 #41B732 #3241B7
tetradic
#B73241 #83B732 #32B7A8 #6532B7
square
#B73241 #83B732 #32B7A8 #6532B7
split-complementary
#B73241 #32B765 #3283B7
monochromatic
#57181F #872530 #B73241 #D15663 #DE8690
Accessibility & contrast
On white
5.92
#B73241 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.55
#B73241 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73241
5.92:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73241 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73241 | 1.00 | 5.92 | 3.55 | 5.92 |
| #FFFFFF | 5.92 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.55 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.92 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#575241
Deuteranopia (green-blind)
#786E3D
Tritanopia (blue-blind)
#C90139
Achromatopsia (no color)
#646464
Design tokens & code
CSS
--color: #b73241; /* rgb */ color: rgb(183, 50, 65); /* oklch */ color: oklch(52.4% 0.169 19.2);
Tailwind
colors: {
custom: {
50: '#d47475',
500: '#b73241',
950: '#000000',
},
}SCSS
$custom: #b73241; $custom-light: #d47475; $custom-dark: #000000;
JSON
{
"hex": "#b73241",
"rgb": {
"r": 183,
"g": 50,
"b": 65
},
"hsl": {
"h": 353.233,
"s": 57.082,
"l": 45.686
},
"oklch": {
"l": 0.52398,
"c": 0.16872,
"h": 19.2
},
"luminance": 0.1273
}Semantic roles & 50–950 ramp
primary
#B73241
secondary
#7DC7BF
accent
#E0CF47
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160908
muted
#847B7B