#B73196#B73196

#B73196 is a mid, vivid pink. Relative luminance 0.145; OKLCH L 55.1% C 0.199 H 339.7°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#B73196
RGB	rgb(183, 49, 150)
HSL	hsl(315, 58%, 45%)
HSV	hsv(315, 73%, 72%)
CMYK	cmyk(0%, 73.2%, 18%, 28.2%)
CIE-LAB	lab(44.90, 62.64, -25.53)
CIE-LCH	lch(44.90, 67.64, 337.83°)
OKLab	oklab(55.13% 0.1865 -0.069)
OKLCH	oklch(55.13% 0.199 339.7)
XYZ	xyz(26.1325, 14.4685, 30.2647)
Luminance	0.1447 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73196 #31B752

analogous

#9531B7 #B73196 #B73153

triadic

#B73196 #96B731 #3196B7

tetradic

#B73196 #B79531 #31B752 #3153B7

square

#B73196 #B79531 #31B752 #3153B7

split-complementary

#B73196 #53B731 #31B795

monochromatic

#561747 #87246E #B73196 #D154B2 #DE84C8

Accessibility & contrast

On white

5.39

#B73196 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#B73196 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73196

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73196	#FFFFFF	#000000	##FFFFFF
##B73196	1.00	5.39	3.89	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A5D99

Deuteranopia (green-blind)

#657293

Tritanopia (blue-blind)

#C23660

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b73196;
/* rgb */ color: rgb(183, 49, 150);
/* oklch */ color: oklch(55.1% 0.199 339.7);

Tailwind

colors: {
  custom: {
    50: '#d076b5',
    500: '#b73196',
    950: '#000000',
  },
}

SCSS

$custom: #b73196;
$custom-light: #d076b5;
$custom-dark: #000000;

JSON

{
  "hex": "#b73196",
  "rgb": {
    "r": 183,
    "g": 49,
    "b": 150
  },
  "hsl": {
    "h": 314.776,
    "s": 57.759,
    "l": 45.49
  },
  "oklch": {
    "l": 0.5513,
    "c": 0.19886,
    "h": 339.7
  },
  "luminance": 0.14466
}

Semantic roles & 50–950 ramp

primary

#B73196

secondary

#7CC88F

accent

#E16D47

background

#FDF7FB

surface

#FAEEF6

border

#D3C9D0

text

#140911

muted

#837B80

Preview Lab

Preview with #B73196

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →