#B73194#B73194

#B73194 is a mid, vivid pink. Relative luminance 0.144; OKLCH L 55.0% C 0.198 H 340.5°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#B73194
RGB	rgb(183, 49, 148)
HSL	hsl(316, 58%, 45%)
HSV	hsv(316, 73%, 72%)
CMYK	cmyk(0%, 73.2%, 19.1%, 28.2%)
CIE-LAB	lab(44.81, 62.36, -24.46)
CIE-LCH	lch(44.81, 66.99, 338.58°)
OKLab	oklab(55.04% 0.1862 -0.0659)
OKLCH	oklch(55.04% 0.198 340.5)
XYZ	xyz(25.9728, 14.4046, 29.4237)
Luminance	0.1440 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B73194 #31B754

analogous

#9731B7 #B73194 #B73151

triadic

#B73194 #94B731 #3194B7

tetradic

#B73194 #B79731 #31B754 #3151B7

square

#B73194 #B79731 #31B754 #3151B7

split-complementary

#B73194 #51B731 #31B797

monochromatic

#561746 #87246D #B73194 #D154B1 #DE84C7

Accessibility & contrast

On white

5.41

#B73194 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#B73194 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B73194

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B73194	#FFFFFF	#000000	##FFFFFF
##B73194	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B5C97

Deuteranopia (green-blind)

#667291

Tritanopia (blue-blind)

#C2355F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b73194;
/* rgb */ color: rgb(183, 49, 148);
/* oklch */ color: oklch(55.0% 0.198 340.5);

Tailwind

colors: {
  custom: {
    50: '#d176b3',
    500: '#b73194',
    950: '#000000',
  },
}

SCSS

$custom: #b73194;
$custom-light: #d176b3;
$custom-dark: #000000;

JSON

{
  "hex": "#b73194",
  "rgb": {
    "r": 183,
    "g": 49,
    "b": 148
  },
  "hsl": {
    "h": 315.672,
    "s": 57.759,
    "l": 45.49
  },
  "oklch": {
    "l": 0.55036,
    "c": 0.19756,
    "h": 340.5
  },
  "luminance": 0.14402
}

Semantic roles & 50–950 ramp

primary

#B73194

secondary

#7CC890

accent

#E16F47

background

#FDF7FB

surface

#FAEEF6

border

#D3C9D0

text

#140911

muted

#837B80

Preview Lab

Preview with #B73194

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →