#B73037#B73037
#B73037 is a mid, vivid red. Relative luminance 0.125; OKLCH L 52.0% C 0.171 H 22.9°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).
Color values
| HEX | #B73037 |
|---|---|
| RGB | rgb(183, 48, 55) |
| HSL | hsl(357, 58%, 45%) |
| HSV | hsv(357, 74%, 72%) |
| CMYK | cmyk(0%, 73.8%, 69.9%, 28.2%) |
| CIE-LAB | lab(41.94, 53.86, 28.76) |
| CIE-LCH | lch(41.94, 61.06, 28.10°) |
| OKLab | oklab(52.03% 0.1578 0.0666) |
| OKLCH | oklch(52.03% 0.171 22.9) |
| XYZ | xyz(21.2773, 12.4602, 4.8984) |
| Luminance | 0.1246 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.03
Cardinal
#C41E3A
ΔE00 3.15
Lipstick Red
#C0022F
ΔE00 3.49
Cherry (survey)
#CF0234
ΔE00 4.39
Brown
#A52A2A
ΔE00 4.46
Firebrick
#B22222
ΔE00 4.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73037 #30B7B0
analogous
#B7307A #B73037 #B76C30
triadic
#B73037 #37B730 #3037B7
tetradic
#B73037 #7AB730 #30B7B0 #6C30B7
square
#B73037 #7AB730 #30B7B0 #6C30B7
split-complementary
#B73037 #30B76C #307AB7
monochromatic
#56171A #872328 #B73037 #D25259 #DE8388
Accessibility & contrast
On white
6.01
#B73037 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.49
#B73037 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73037
6.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73037 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73037 | 1.00 | 6.01 | 3.49 | 6.01 |
| #FFFFFF | 6.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#575136
Deuteranopia (green-blind)
#796D33
Tritanopia (blue-blind)
#C90034
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #b73037; /* rgb */ color: rgb(183, 48, 55); /* oklch */ color: oklch(52.0% 0.171 22.9);
Tailwind
colors: {
custom: {
50: '#d5736e',
500: '#b73037',
950: '#000000',
},
}SCSS
$custom: #b73037; $custom-light: #d5736e; $custom-dark: #000000;
JSON
{
"hex": "#b73037",
"rgb": {
"r": 183,
"g": 48,
"b": 55
},
"hsl": {
"h": 356.889,
"s": 58.442,
"l": 45.294
},
"oklch": {
"l": 0.52033,
"c": 0.17125,
"h": 22.9
},
"luminance": 0.12457
}Semantic roles & 50–950 ramp
primary
#B73037
secondary
#7BC8C4
accent
#E2DA46
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160907
muted
#847B7A