#B73036#B73036
#B73036 is a mid, vivid red. Relative luminance 0.124; OKLCH L 52.0% C 0.171 H 23.3°. Best body text is #FFFFFF at 6.02:1 contrast (WCAG AA passes).
Color values
| HEX | #B73036 |
|---|---|
| RGB | rgb(183, 48, 54) |
| HSL | hsl(357, 58%, 45%) |
| HSV | hsv(357, 74%, 72%) |
| CMYK | cmyk(0%, 73.8%, 70.5%, 28.2%) |
| CIE-LAB | lab(41.92, 53.81, 29.35) |
| CIE-LCH | lch(41.92, 61.29, 28.61°) |
| OKLab | oklab(52.02% 0.1574 0.0677) |
| OKLCH | oklch(52.02% 0.171 23.3) |
| XYZ | xyz(21.2536, 12.4507, 4.7734) |
| Luminance | 0.1245 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.02
Cardinal
#C41E3A
ΔE00 3.36
Lipstick Red
#C0022F
ΔE00 3.56
Brown
#A52A2A
ΔE00 4.33
Cherry (survey)
#CF0234
ΔE00 4.45
Firebrick
#B22222
ΔE00 4.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B73036 #30B7B1
analogous
#B7307A #B73036 #B76D30
triadic
#B73036 #36B730 #3036B7
tetradic
#B73036 #7AB730 #30B7B1 #6D30B7
square
#B73036 #7AB730 #30B7B1 #6D30B7
split-complementary
#B73036 #30B76D #307AB7
monochromatic
#561719 #872328 #B73036 #D25258 #DE8387
Accessibility & contrast
On white
6.02
#B73036 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.49
#B73036 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B73036
6.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B73036 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B73036 | 1.00 | 6.02 | 3.49 | 6.02 |
| #FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.49 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#575035
Deuteranopia (green-blind)
#796D32
Tritanopia (blue-blind)
#C90034
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #b73036; /* rgb */ color: rgb(183, 48, 54); /* oklch */ color: oklch(52.0% 0.171 23.3);
Tailwind
colors: {
custom: {
50: '#d5736d',
500: '#b73036',
950: '#000000',
},
}SCSS
$custom: #b73036; $custom-light: #d5736d; $custom-dark: #000000;
JSON
{
"hex": "#b73036",
"rgb": {
"r": 183,
"g": 48,
"b": 54
},
"hsl": {
"h": 357.333,
"s": 58.442,
"l": 45.294
},
"oklch": {
"l": 0.52017,
"c": 0.17134,
"h": 23.3
},
"luminance": 0.12448
}Semantic roles & 50–950 ramp
primary
#B73036
secondary
#7BC8C4
accent
#E2DB46
background
#FEF7F6
surface
#FCEDEB
border
#D5C8C6
text
#160907
muted
#847B7A