#B72DA4#B72DA4

#B72DA4 is a mid, highly saturated purple. Relative luminance 0.146; OKLCH L 55.5% C 0.213 H 334.4°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#B72DA4
RGB	rgb(183, 45, 164)
HSL	hsl(308, 61%, 45%)
HSV	hsv(308, 75%, 72%)
CMYK	cmyk(0%, 75.4%, 10.4%, 28.2%)
CIE-LAB	lab(45.12, 65.92, -33.57)
CIE-LCH	lch(45.12, 73.97, 333.02°)
OKLab	oklab(55.51% 0.1918 -0.0919)
OKLCH	oklch(55.51% 0.213 334.4)
XYZ	xyz(27.1680, 14.6268, 36.5072)
Luminance	0.1462 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72DA4 #2DB740

analogous

#852DB7 #B72DA4 #B72D5F

triadic

#B72DA4 #A4B72D #2DA4B7

tetradic

#B72DA4 #B7852D #2DB740 #2D5FB7

square

#B72DA4 #B7852D #2DB740 #2D5FB7

split-complementary

#B72DA4 #5FB72D #2DB785

monochromatic

#55154C #862178 #B72DA4 #D34EC1 #DF7FD2

Accessibility & contrast

On white

5.35

#B72DA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#B72DA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72DA4

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72DA4	#FFFFFF	#000000	##FFFFFF
##B72DA4	1.00	5.35	3.92	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5EA7

Deuteranopia (green-blind)

#5E72A1

Tritanopia (blue-blind)

#C03A66

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b72da4;
/* rgb */ color: rgb(183, 45, 164);
/* oklch */ color: oklch(55.5% 0.213 334.4);

Tailwind

colors: {
  custom: {
    50: '#d175bf',
    500: '#b72da4',
    950: '#000000',
  },
}

SCSS

$custom: #b72da4;
$custom-light: #d175bf;
$custom-dark: #000000;

JSON

{
  "hex": "#b72da4",
  "rgb": {
    "r": 183,
    "g": 45,
    "b": 164
  },
  "hsl": {
    "h": 308.261,
    "s": 60.526,
    "l": 44.706
  },
  "oklch": {
    "l": 0.55507,
    "c": 0.21265,
    "h": 334.4
  },
  "luminance": 0.14624
}

Semantic roles & 50–950 ramp

primary

#B72DA4

secondary

#78C883

accent

#E45A44

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140912

muted

#837B81

Preview Lab

Preview with #B72DA4

Body copy rendered with the generated semantic roles for this colour.

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