#B72D40#B72D40

#B72D40 is a mid, vivid red. Relative luminance 0.123; OKLCH L 51.9% C 0.173 H 18.4°. Best body text is #FFFFFF at 6.06:1 contrast (WCAG AA passes).

Color values

HEX	#B72D40
RGB	rgb(183, 45, 64)
HSL	hsl(352, 61%, 45%)
HSV	hsv(352, 75%, 72%)
CMYK	cmyk(0%, 75.4%, 65%, 28.2%)
CIE-LAB	lab(41.72, 55.38, 22.98)
CIE-LCH	lch(41.72, 59.95, 22.54°)
OKLab	oklab(51.92% 0.1645 0.0549)
OKLCH	oklch(51.92% 0.173 18.4)
XYZ	xyz(21.3945, 12.3174, 6.1005)
Luminance	0.1231 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72D40 #2DB7A4

analogous

#B72D85 #B72D40 #B75F2D

triadic

#B72D40 #40B72D #2D40B7

tetradic

#B72D40 #85B72D #2DB7A4 #5F2DB7

square

#B72D40 #85B72D #2DB7A4 #5F2DB7

split-complementary

#B72D40 #2DB75F #2D85B7

monochromatic

#55151E #86212F #B72D40 #D34E60 #DF7F8C

Accessibility & contrast

On white

6.06

#B72D40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.46

#B72D40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72D40

6.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72D40	#FFFFFF	#000000	##FFFFFF
##B72D40	1.00	6.06	3.46	6.06
#FFFFFF	6.06	1.00	21.00	1.00
#000000	3.46	21.00	1.00	21.00
##FFFFFF	6.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#545040

Deuteranopia (green-blind)

#776D3C

Tritanopia (blue-blind)

#C90035

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #b72d40;
/* rgb */ color: rgb(183, 45, 64);
/* oklch */ color: oklch(51.9% 0.173 18.4);

Tailwind

colors: {
  custom: {
    50: '#d47274',
    500: '#b72d40',
    950: '#000000',
  },
}

SCSS

$custom: #b72d40;
$custom-light: #d47274;
$custom-dark: #000000;

JSON

{
  "hex": "#b72d40",
  "rgb": {
    "r": 183,
    "g": 45,
    "b": 64
  },
  "hsl": {
    "h": 351.739,
    "s": 60.526,
    "l": 44.706
  },
  "oklch": {
    "l": 0.51915,
    "c": 0.17343,
    "h": 18.4
  },
  "luminance": 0.12314
}

Semantic roles & 50–950 ramp

primary

#B72D40

secondary

#78C8BD

accent

#E4CE44

background

#FEF7F7

surface

#FCEDED

border

#D5C8C8

text

#160908

muted

#847B7B

Preview Lab

Preview with #B72D40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →