#B72CA4#B72CA4

#B72CA4 is a mid, highly saturated purple. Relative luminance 0.145; OKLCH L 55.4% C 0.214 H 334.4°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#B72CA4
RGB	rgb(183, 44, 164)
HSL	hsl(308, 61%, 45%)
HSV	hsv(308, 76%, 72%)
CMYK	cmyk(0%, 76%, 10.4%, 28.2%)
CIE-LAB	lab(45.01, 66.22, -33.73)
CIE-LCH	lch(45.01, 74.32, 333.01°)
OKLab	oklab(55.43% 0.1926 -0.0924)
OKLCH	oklch(55.43% 0.214 334.4)
XYZ	xyz(27.1303, 14.5514, 36.4946)
Luminance	0.1455 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72CA4 #2CB73F

analogous

#842CB7 #B72CA4 #B72C5F

triadic

#B72CA4 #A4B72C #2CA4B7

tetradic

#B72CA4 #B7842C #2CB73F #2C5FB7

square

#B72CA4 #B7842C #2CB73F #2C5FB7

split-complementary

#B72CA4 #5FB72C #2CB784

monochromatic

#54144C #862078 #B72CA4 #D44CC1 #E07ED2

Accessibility & contrast

On white

5.37

#B72CA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#B72CA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72CA4

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72CA4	#FFFFFF	#000000	##FFFFFF
##B72CA4	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#295EA7

Deuteranopia (green-blind)

#5E72A1

Tritanopia (blue-blind)

#C03966

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #b72ca4;
/* rgb */ color: rgb(183, 44, 164);
/* oklch */ color: oklch(55.4% 0.214 334.4);

Tailwind

colors: {
  custom: {
    50: '#d174bf',
    500: '#b72ca4',
    950: '#000000',
  },
}

SCSS

$custom: #b72ca4;
$custom-light: #d174bf;
$custom-dark: #000000;

JSON

{
  "hex": "#b72ca4",
  "rgb": {
    "r": 183,
    "g": 44,
    "b": 164
  },
  "hsl": {
    "h": 308.201,
    "s": 61.233,
    "l": 44.51
  },
  "oklch": {
    "l": 0.55432,
    "c": 0.21365,
    "h": 334.4
  },
  "luminance": 0.14549
}

Semantic roles & 50–950 ramp

primary

#B72CA4

secondary

#76C882

accent

#E45943

background

#FDF7FB

surface

#FAEEF7

border

#D3C9D0

text

#140912

muted

#837B81

Preview Lab

Preview with #B72CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →