#B72C3F#B72C3F
#B72C3F is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.8% C 0.174 H 18.7°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).
Color values
| HEX | #B72C3F |
|---|---|
| RGB | rgb(183, 44, 63) |
| HSL | hsl(352, 61%, 45%) |
| HSV | hsv(352, 76%, 72%) |
| CMYK | cmyk(0%, 76%, 65.6%, 28.2%) |
| CIE-LAB | lab(41.58, 55.65, 23.43) |
| CIE-LCH | lch(41.58, 60.38, 22.83°) |
| OKLab | oklab(51.81% 0.1652 0.0558) |
| OKLCH | oklch(51.81% 0.174 18.7) |
| XYZ | xyz(21.3286, 12.2307, 5.9394) |
| Luminance | 0.1223 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.62
Rose Red
#BE013C
ΔE00 3.25
Lipstick Red
#C0022F
ΔE00 3.92
Rouge
#AB1239
ΔE00 4.70
Ruby
#CA0147
ΔE00 4.76
Cherry (survey)
#CF0234
ΔE00 4.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72C3F #2CB7A4
analogous
#B72C84 #B72C3F #B75F2C
triadic
#B72C3F #3FB72C #2C3FB7
tetradic
#B72C3F #84B72C #2CB7A4 #5F2CB7
square
#B72C3F #84B72C #2CB7A4 #5F2CB7
split-complementary
#B72C3F #2CB75F #2C84B7
monochromatic
#54141D #86202E #B72C3F #D44C5F #E07E8B
Accessibility & contrast
On white
6.09
#B72C3F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.45
#B72C3F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72C3F
6.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72C3F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72C3F | 1.00 | 6.09 | 3.45 | 6.09 |
| #FFFFFF | 6.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.45 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#544F3F
Deuteranopia (green-blind)
#776D3B
Tritanopia (blue-blind)
#C90034
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b72c3f; /* rgb */ color: rgb(183, 44, 63); /* oklch */ color: oklch(51.8% 0.174 18.7);
Tailwind
colors: {
custom: {
50: '#d47173',
500: '#b72c3f',
950: '#000000',
},
}SCSS
$custom: #b72c3f; $custom-light: #d47173; $custom-dark: #000000;
JSON
{
"hex": "#b72c3f",
"rgb": {
"r": 183,
"g": 44,
"b": 63
},
"hsl": {
"h": 351.799,
"s": 61.233,
"l": 44.51
},
"oklch": {
"l": 0.51808,
"c": 0.17434,
"h": 18.7
},
"luminance": 0.12228
}Semantic roles & 50–950 ramp
primary
#B72C3F
secondary
#76C8BD
accent
#E4CE43
background
#FEF7F7
surface
#FCEDED
border
#D5C8C8
text
#160808
muted
#847B7B