#B72C3D#B72C3D

#B72C3D is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.8% C 0.174 H 19.5°. Best body text is #FFFFFF at 6.10:1 contrast (WCAG AA passes).

Color values

HEX	#B72C3D
RGB	rgb(183, 44, 61)
HSL	hsl(353, 61%, 45%)
HSV	hsv(353, 76%, 72%)
CMYK	cmyk(0%, 76%, 66.7%, 28.2%)
CIE-LAB	lab(41.55, 55.54, 24.62)
CIE-LCH	lch(41.55, 60.75, 23.91°)
OKLab	oklab(51.77% 0.1644 0.0582)
OKLCH	oklch(51.77% 0.174 19.5)
XYZ	xyz(21.2737, 12.2088, 5.6503)
Luminance	0.1221 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72C3D #2CB7A6

analogous

#B72C83 #B72C3D #B7612C

triadic

#B72C3D #3DB72C #2C3DB7

tetradic

#B72C3D #83B72C #2CB7A6 #612CB7

square

#B72C3D #83B72C #2CB7A6 #612CB7

split-complementary

#B72C3D #2CB761 #2C83B7

monochromatic

#54141C #86202D #B72C3D #D44C5D #E07E8A

Accessibility & contrast

On white

6.10

#B72C3D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#B72C3D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72C3D

6.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72C3D	#FFFFFF	#000000	##FFFFFF
##B72C3D	1.00	6.10	3.44	6.10
#FFFFFF	6.10	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544F3D

Deuteranopia (green-blind)

#776D39

Tritanopia (blue-blind)

#C90034

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #b72c3d;
/* rgb */ color: rgb(183, 44, 61);
/* oklch */ color: oklch(51.8% 0.174 19.5);

Tailwind

colors: {
  custom: {
    50: '#d47172',
    500: '#b72c3d',
    950: '#000000',
  },
}

SCSS

$custom: #b72c3d;
$custom-light: #d47172;
$custom-dark: #000000;

JSON

{
  "hex": "#b72c3d",
  "rgb": {
    "r": 183,
    "g": 44,
    "b": 61
  },
  "hsl": {
    "h": 352.662,
    "s": 61.233,
    "l": 44.51
  },
  "oklch": {
    "l": 0.51772,
    "c": 0.17441,
    "h": 19.5
  },
  "luminance": 0.12206
}

Semantic roles & 50–950 ramp

primary

#B72C3D

secondary

#76C8BE

accent

#E4D143

background

#FEF7F6

surface

#FCEDEC

border

#D5C8C7

text

#160808

muted

#847B7B

Preview Lab

Preview with #B72C3D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →