#B72C38#B72C38
#B72C38 is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.7% C 0.175 H 21.5°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).
Color values
| HEX | #B72C38 |
|---|---|
| RGB | rgb(183, 44, 56) |
| HSL | hsl(355, 61%, 45%) |
| HSV | hsv(355, 76%, 72%) |
| CMYK | cmyk(0%, 76%, 69.4%, 28.2%) |
| CIE-LAB | lab(41.47, 55.27, 27.58) |
| CIE-LCH | lch(41.47, 61.77, 26.52°) |
| OKLab | oklab(51.69% 0.1625 0.0641) |
| OKLCH | oklch(51.69% 0.175 21.5) |
| XYZ | xyz(21.1453, 12.1574, 4.9738) |
| Luminance | 0.1215 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cardinal
#C41E3A
ΔE00 2.54
Lipstick Red
#C0022F
ΔE00 2.95
Dull Red
#BB3F3F
ΔE00 3.77
Cherry (survey)
#CF0234
ΔE00 4.20
Rose Red
#BE013C
ΔE00 4.67
Brown
#A52A2A
ΔE00 4.69
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#B72C38 #2CB7AB
analogous
#B72C7E #B72C38 #B7662C
triadic
#B72C38 #38B72C #2C38B7
tetradic
#B72C38 #7EB72C #2CB7AB #662CB7
square
#B72C38 #7EB72C #2CB7AB #662CB7
split-complementary
#B72C38 #2CB766 #2C7EB7
monochromatic
#54141A #862029 #B72C38 #D44C58 #E07E86
Accessibility & contrast
On white
6.12
#B72C38 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.43
#B72C38 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #B72C38
6.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##B72C38 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##B72C38 | 1.00 | 6.12 | 3.43 | 6.12 |
| #FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#554F37
Deuteranopia (green-blind)
#786D34
Tritanopia (blue-blind)
#C90032
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #b72c38; /* rgb */ color: rgb(183, 44, 56); /* oklch */ color: oklch(51.7% 0.175 21.5);
Tailwind
colors: {
custom: {
50: '#d5716e',
500: '#b72c38',
950: '#000000',
},
}SCSS
$custom: #b72c38; $custom-light: #d5716e; $custom-dark: #000000;
JSON
{
"hex": "#b72c38",
"rgb": {
"r": 183,
"g": 44,
"b": 56
},
"hsl": {
"h": 354.82,
"s": 61.233,
"l": 44.51
},
"oklch": {
"l": 0.51685,
"c": 0.17468,
"h": 21.5
},
"luminance": 0.12154
}Semantic roles & 50–950 ramp
primary
#B72C38
secondary
#76C8C1
accent
#E4D643
background
#FEF7F6
surface
#FCEDEC
border
#D5C8C7
text
#160807
muted
#847B7A