#B72BA9#B72BA9

#B72BA9 is a mid, highly saturated purple. Relative luminance 0.147; OKLCH L 55.6% C 0.218 H 332.6°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#B72BA9
RGB	rgb(183, 43, 169)
HSL	hsl(306, 62%, 44%)
HSV	hsv(306, 77%, 72%)
CMYK	cmyk(0%, 76.5%, 7.7%, 28.2%)
CIE-LAB	lab(45.17, 67.26, -36.46)
CIE-LCH	lch(45.17, 76.51, 331.54°)
OKLab	oklab(55.63% 0.1938 -0.1002)
OKLCH	oklch(55.63% 0.218 332.6)
XYZ	xyz(27.5539, 14.6620, 38.9073)
Luminance	0.1466 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72BA9 #2BB739

analogous

#7F2BB7 #B72BA9 #B72B63

triadic

#B72BA9 #A9B72B #2BA9B7

tetradic

#B72BA9 #B77F2B #2BB739 #2B63B7

square

#B72BA9 #B77F2B #2BB739 #2B63B7

split-complementary

#B72BA9 #63B72B #2BB77F

monochromatic

#54144D #851F7B #B72BA9 #D54BC7 #E07CD6

Accessibility & contrast

On white

5.34

#B72BA9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#B72BA9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72BA9

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72BA9	#FFFFFF	#000000	##FFFFFF
##B72BA9	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225EAC

Deuteranopia (green-blind)

#5B72A6

Tritanopia (blue-blind)

#BF3B68

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b72ba9;
/* rgb */ color: rgb(183, 43, 169);
/* oklch */ color: oklch(55.6% 0.218 332.6);

Tailwind

colors: {
  custom: {
    50: '#d174c3',
    500: '#b72ba9',
    950: '#000000',
  },
}

SCSS

$custom: #b72ba9;
$custom-light: #d174c3;
$custom-dark: #000000;

JSON

{
  "hex": "#b72ba9",
  "rgb": {
    "r": 183,
    "g": 43,
    "b": 169
  },
  "hsl": {
    "h": 306,
    "s": 61.947,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55625,
    "c": 0.21815,
    "h": 332.6
  },
  "luminance": 0.1466
}

Semantic roles & 50–950 ramp

primary

#B72BA9

secondary

#75C97E

accent

#E55343

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140912

muted

#837B81

Preview Lab

Preview with #B72BA9

Body copy rendered with the generated semantic roles for this colour.

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