#B72BA8#B72BA8

#B72BA8 is a mid, highly saturated purple. Relative luminance 0.146; OKLCH L 55.6% C 0.217 H 333.0°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#B72BA8
RGB	rgb(183, 43, 168)
HSL	hsl(306, 62%, 44%)
HSV	hsv(306, 77%, 72%)
CMYK	cmyk(0%, 76.5%, 8.2%, 28.2%)
CIE-LAB	lab(45.12, 67.11, -35.95)
CIE-LCH	lch(45.12, 76.13, 331.82°)
OKLab	oklab(55.57% 0.1937 -0.0988)
OKLCH	oklch(55.57% 0.217 333)
XYZ	xyz(27.4604, 14.6245, 38.4148)
Luminance	0.1462 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#B72BA8 #2BB73A

analogous

#802BB7 #B72BA8 #B72B62

triadic

#B72BA8 #A8B72B #2BA8B7

tetradic

#B72BA8 #B7802B #2BB73A #2B62B7

square

#B72BA8 #B7802B #2BB73A #2B62B7

split-complementary

#B72BA8 #62B72B #2BB780

monochromatic

#54144D #851F7B #B72BA8 #D54BC6 #E07CD6

Accessibility & contrast

On white

5.35

#B72BA8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#B72BA8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #B72BA8

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##B72BA8	#FFFFFF	#000000	##FFFFFF
##B72BA8	1.00	5.35	3.92	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#245EAB

Deuteranopia (green-blind)

#5B72A5

Tritanopia (blue-blind)

#BF3B68

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #b72ba8;
/* rgb */ color: rgb(183, 43, 168);
/* oklch */ color: oklch(55.6% 0.217 333.0);

Tailwind

colors: {
  custom: {
    50: '#d174c2',
    500: '#b72ba8',
    950: '#000000',
  },
}

SCSS

$custom: #b72ba8;
$custom-light: #d174c2;
$custom-dark: #000000;

JSON

{
  "hex": "#b72ba8",
  "rgb": {
    "r": 183,
    "g": 43,
    "b": 168
  },
  "hsl": {
    "h": 306.429,
    "s": 61.947,
    "l": 44.314
  },
  "oklch": {
    "l": 0.55571,
    "c": 0.21744,
    "h": 333
  },
  "luminance": 0.14622
}

Semantic roles & 50–950 ramp

primary

#B72BA8

secondary

#75C97E

accent

#E55443

background

#FDF7FC

surface

#FAEEF8

border

#D3C9D1

text

#140912

muted

#837B81

Preview Lab

Preview with #B72BA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →